Mumbai: Foodpanda.in, India’s largest online food ordering platform has initiated the ‘Food for Soul’ campaign with a Grassroot nonprofit, Uday Foundation to show some love and concern for the underprivileged section of society. Timed to coincide with Valentine’s Day, the campaign invites you to celebrate the spirit of the occasion by spreading the joy of good food to those who go hungry no matter what day it is. Simply log on to the website and make a donation between Rs.50 andRs.1000 that amounts to a food item listed like foodgrains, pulses, vegetable oil, biscuits and so on.Foodpanda.in will forward the proceedings to the charitable institution thus reaching out to many a hungry child who deserves to live a healthy and happy life.

Till date, Foodpanda has helped satiate food cravings by helping customers to order food online. Their new campaign now induces patrons to generously feed the lesser privileged by contributing a margin of what they spend on candle light dinners, flowers and gifts on Valentine’s Day. With the noble gesture of the ‘Food for Soul’ campaign, Foodpanda lends support to Uday Foundation’s ongoing project ‘Santushti’ through which it has been providing nourishment and food to the impoverished. Uday Foundation is one of the most trusted grass root NGOs of India which works towards improving the lives of children and aims to ensure health with dignity to every underprivileged child and adult in the country.

Rohit Chadda, MD and Founder – Foodpanda.in said, “’Food for Soul’ is our take on an entirely different way of celebrating Valentine’s Day. There are millions of underprivileged children in India who struggle for every meal, every day. Through this initiative, we aim at touching some of these lives by providing them with food & healthcare. We are glad to tie up with Uday Foundation which has been doing great work in rehabilitating the destitute and supporting their well-being.”

Dr. Hitendra Mahajan, Founding Member of Uday Foundation commented on the association with the campaign, “Gandhiji had once said, ‘To a man with an empty stomach, food is God.’ Driven by these words, Uday Foundation has been tirelessly working towards feeding those who find it hard to get even one square meal a day. Bringing out this campaign in time for Valentine’s Day increases the poignancy of the cause we are committed to. The ‘Food for Soul’ campaign in association with Foodpanda.in will help us reach a wider public.”

Under the ‘Santushti’ project, Uday Foundation runs a free food van to serve wholesome food to families of the underprivileged patients in ICUs of government hospitals. The van also feeds children who come from distant places to Delhi hospitals for long treatments. Foodpanda’s ‘Food for Soul’ campaign will provide support to this project.

The campaign will start from 14th February 2014 till 28th February 2014.