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  • For last minute comfort purchases, in-flight shopping a big hit among flyers

    Published on January 13, 2012

    by NR INDRAN / INT

    Everyone knows that shopping offers instant gratification to consumers and they feel happy and content from within after a shopping spree and the same holds true for a flyer as well, especially when offerings are great and exciting. AVA Merchandizing Solutions Pvt Ltd is satisfying the flyers by this unique way of shopping. AVA Merchandizing Solutions Pvt Ltd which stands for Accountability – Vision – Action is a name to reckon with in the field of In Flight Shopping. Within 03 years of its inception in the year 2009, the company has emerged as the No. 1 In-Flight shopping company in the country. The lifestyle products offered by the company to the flying masses represent reputed brands of high quality.

    AVA philosophy is simple, “Provide the customers a shopping experience from the comfort of his/her seat and capture the impulsive and last minute shopping needs from AVA outlets at the arrival airport & henceforth providing instant gratification”. The wonderful products on display at AVA outlets are enough to grab the eye of passengers meaning to indulge in last minute shopping.

    The company is serving flying populace on airlines like JetLite, Air India Domestic Flights and Jet Airways Konnect. Due to its unique business initiative and immense popularity, the company has successfully provided a niche platform to more than 41000 passengers’ daily and selling about 42000 products month on month representing a wide spectrum of categories. The company has successfully expanded its market share to 42.6% of the flying public in the Indian Aviation Market.

    “With this extent of hi-end consumer exposure on daily basis, it is easier to understand the buying patterns of consumers, which enables AVA to leverage that data and analytics, and use our merchandising resources to source products globally to drive sales” asserts Mr. Amit Chopra, MD, AVA Merchandizing Pvt Ltd.

    The concept of “Shop & Collect” has gained lot of popularity in a very short span of time and AVA Merchandizing Solutions Pvt Ltd has proved its mettle with a strong backing and support of more than 200 people working with them. The Company owes its unprecedented success to the sound infrastructure, skilled manpower and best supply chain and ERP systems.

    The Company is already in the process of its expansion to keep up with the growth pace and ever growing demand of consumers. AVA is planning to expand its operation to countries other than India and provide the local airlines with an option to generate ancillary revenue and offer the local flying public with the best of product offerings.

    Also in its expansion kitty, AVA is all set to launch an e-commerce site in the coming months to all those tech savvy users.The Company is also preparing itself to foray into Food & Beverage Industry by offering catering services to airlines BUY on BOARD Food service.

    Since 2009, the company has come a long way and is consistently fulfilling growing demand for Lifestyle branded products of the discerning Indian Consumer.

    You can contact author @ [email protected]

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