THE MOMENT FOR ‘THE BEST TIME EVER’ HAS ARRIVED ‘Opening the curtain to a world of  glamour, classic style and everlasting elegance‘

Forever New, the highly admired, fashionable and aspirational women’s western apparel brand, is privileged to reveal its new brand ambassador in India – Actor Pooja Hegde.

Forever New, founded in Melbourne, Australia is considered one of the most desirable global brands in the western luxury pret wear category. Forever New has always believed in blending modern and contemporary feminine trends with flattering silhouettes, and classic styling backed by impeccable quality.

Pooja’s alluring and elegant personality, her distinct signature style and celebrity status resonate with Forever New’s brand handwriting and market leadership. The association with Pooja is unique and special as she embodies the values of the Forever New woman. The partnership with Pooja will enable Forever New to showcase some of the most elegant products from the world of fashion, style, and glamour to a much larger audience of women in India aspiring to wear high fashion, high quality and on-trend clothing.

Designed in Melbourne, Forever New’s women’s clothing collection is famous for its timeless wardrobe staples as well as trending pieces. A Forever New woman dons a style that marks a moment and projects a stylish and classic statement every time she is out to attend a gathering or enjoy herself. From classic knitwear and workwear tops to luxe evening dresses, the brand has something to suit every style and every body type.

The Forever New’s A/W’22 collection is destined to be the most favourite pick for the season’s celebratory occasions, hi-octane parties and trendy getaways to exotic holiday destinations around the world. Hot pink reinvigorates your occasion wear look, while glamorous dresses in vivid blue, dark florals, and ravishing red add a dash of joy to your everyday go-to outfits. For a night out with the girls choose a fun mini dress with a bold gingham print or sleek ruched detailing. For a more casual get-together opt for a vintage-inspired floral dress, while luxe velvet or cut-out midi dresses are perfect for high glam parties making it a night to remember.

Dressing up differently for every occasion has been a global phenomenon and depicting its global dominance in the world of fashion, Forever New’s latest campaign ‘The Best Time Ever’ connotes Pooja in myriad fashionable looks for the women of today. From getting ready for an intimate rendezvous to playing dress-up for a gala evening; from a glamorous fashion moment to dressing up for an elegant ballroom; from power dressing for events to creating a statement on the red carpet; from a glam editorial shoot to an after party, throughout this campaign, Pooja will be seen meandering through the many moods of the modern woman.

Speaking to this account Carolyn Mackenzie, Founder and Managing Director, Forever New Clothing, said, “We are very excited to announce Ms. Pooja Hedge as our new brand ambassador for Forever New India. She is a dynamic woman whose confidence, elegance, positivity, and ambition, resonate with our brand and customers. We look forward to working with Pooja as the new face of the brand.”

On the occasion, Mr. Dhruv Bogra, Country Manager, Forever New, India and South East Asia, says “We are a fashion-forward, classic, warm, inclusive, and innovative company and brand in India. Our narrative has always been to deepen and strengthen our connect with over half a million repeat consumers who have been with us on our journey for over 14 years in India and to continue to aspire women consumers across the spectrum, irrespective of age or profile to embrace the brand. Pooja’s high fashion and youthful aura are strengthened by her genuine warmth, friendliness and down-to-earth, strong personality. She is the perfect fit as the new Forever New Brand Ambassador”

Speaking on this new partnership actor, Ms. Pooja Hegde, Brand Ambassador, Forever New says “I have always been a huge admirer of the designs and aesthetics of the brand. Ever since my journey with fashion began, I’ve always cherished outfits from Forever New. They have always been elegant, feminine, and classy. I am extremely delighted to be a part of this beautiful journey.”