Mumbai: Following a successful launch in Bengaluru in January earlier this year, Forevermark, the diamond brand from the De Beers group of companies, is today pleased to announce entry into Mumbai and Delhi through a specially tailored partnership with selected jewellers. In Mumbai these Authorised Forevermark Jewellers are Anmol Jewellers, Giantti- Luxury Ensemble, Mahesh Notandas, Notandas & Sons, Manubhai Jewellers, Mehta Emporium, ORRA, Rose and Tribhuwandas Bhimji Zaveri – The Original. In Delhi we are partnering with Bholasons Jewellers- Gold Souk & Karol Bagh, Blues Jewellery Company, Hazoorilal Jewellers, Khanna Jewellers, Notandas & Sons and Mirari.

Over the next few months, Forevermark will also select partner jewellers in Chennai, Hyderabad and Kolkata to further introduce Forevermark diamonds to the discerning Indian consumer.

To celebrate the launch of Forevermark in Mumbai and Delhi, the brand showcased the world’s largest pair of identical, 35 carat, D colour, Flawless round brilliant cut diamonds, the Steinmetz Yin Yang at an exclusive event hosted by CEO, Stephen Lussier. These spectacular diamonds were unveiled by leading Indian Film Star Rani Mukerji. Speaking at this event, she said ‘For someone who loves diamonds, being present at the start of this journey by the foremost diamond experts here in India is truly an honour. Making this even more memorable and exciting was the thrill of holding in my hands a true miracle of nature – The Forevermark Steinmetz Yin Yang.”

Forevermark diamonds are the world’s most carefully selected diamonds. Each Forevermark diamond bears a unique inscription at its heart. This inscription is a promise that the diamond has been carefully selected to meet Forevermark’s high quality and integrity standards.

Invisible to the naked eye, the inscription can be seen using a special Forevermark Viewer (only found in Authorised Forevermark Jewellers). It is also recorded on the personalised Forevermark identification card accompanying each and every Forevermark diamond.

Less than one percent of the world’s diamonds are eligible to become a Forevermark diamond. Each offers a promise over and above the traditional 4C’s – a promise that not only gives assurances of quality, but also assurances of integrity – every Forevermark diamond has been responsibly sourced and has been nurtured at every step of its journey. Only a select group of Master Diamantaires are eligible to cut and polish Forevermark diamonds. Only a few, exclusive jewellers; each passionate about creating the finest designs inspired by these exceptional diamonds are able to sell at retail.

Forevermark began the process of establishing awareness and credibility of the brand in India as early as 2009 through selected private events with key opinion leaders. Through our new partnership with Authorised Forevermark Jewellers, we are looking forward to introducing the brand to a wider consumer audience.

Stephen Lussier, CEO Forevermark states, “Taking the lead from our launch in Bengaluru in January, we are looking forward to seeing yet more success in Mumbai and Delhi both in the immediate and long-term future. The Indian diamond market is one of the fastest growing in the world and we see now as the right time to be expanding Forevermark’s footprint here, particularly in the vibrant and dynamic cities of Mumbai and Delhi.