Bangalore : Forevermark, the diamond brand from the De Beers Group of companies is today pleased to announce it’s entry into the Indian market. Starting with a launch in the garden city of Bengaluru, over the next few months, Forevermark will be partnering with leading jewellers across Mumbai, Delhi, Bengaluru, Chennai, Hyderabad and Kolkata introducing Forevermark diamonds to the discerning Indian consumer.

Stephen Lussier, CEO Forevermark states, “In the two years since launch, Forevermark has expanded into 350 doors and achieved more than $200 million retail sales. Given this overwhelming response to our launch in China, Hong Kong and Japan, we are delighted to launch in India, a market that is of significant importance to us. Forevermark is a diamond brand that will offer today’s Indian diamond purchasers, quality, integrity and inspiration. We’re glad to be able to introduce what we believe will become the ultimate diamond brand, to the Indian market.”

Forevermark diamonds are the world’s most carefully selected diamonds.

Each Forevermark diamond bears a unique inscription at its heart. This inscription is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity.

Invisible to the naked eye, the inscription can be seen using a special Forevermark Viewer (only found in Authorised Forevermark Jewellers). It is also recorded on the personalised Forevermark identification card accompanying each and every Forevermark diamond.

Less than one percent of the world’s diamonds are eligible to become a Forevermark diamond. Each offers a promise over and above the traditional 4C’s – a promise that not only gives assurances of quality, but also assurances of integrity – every Forevermark diamond has been responsibly sourced and has been nurtured at every step of its journey. Only a select group of Master Diamantaires are eligible to cut and polish Forevermark diamonds. Only a few, exclusive jewellers; each passionate about creating the finest designs inspired by these exceptional diamonds are able to sell at retail.

Forevermark had begun the process of establishing awareness and credibility of the brand in India as early as 2009 through selected private events with key opinion leaders. Through our new partnership with Authorised Forevermark Jewellers, we are looking forward to introducing the brand to a wider consumer audience.

In Bengaluru, Forevermark will be available with Abaran, C. Krishniah Chetty & Sons and Joyalluka’s.