Tokyo: JCB International Co., Ltd. (JCBI), the international operations subsidiary of JCB, is pleased to offer JCB cardmembers from around the world free admission to Tokyo Tower’s Main Observatory starting today. When any of JCB’s 17 million international cardmembers in 16 countries and territories visits Japan they can enjoy the view from Tokyo Tower’s Main Observatory (150 m) for free just by showing their JCB card at the admission ticket window. This offer is available until June 30 2015.
According to the Japan National Tourist Organization, about 10.36 million international travelers visited Japan in 2013, the first year this number exceeded 10 million and up 24% over the previous year. The Japanese government has set a goal of 20 million in 2020, the year of the Tokyo Summer Olympics. Currently about 8.12 million visitors, or 78% of the total, come from countries in Asia. JCBI has been expanding its cardmember base actively in Asia Pacific and is continually developing new services for these cardmembers. JCBI provides international cardmembers visiting Japan special offers at a number of merchants in major destination cities, and discount Airport Limousine Bus tickets. In addition, JCB, along with JTB Corp., USP Japan Inc. and 3 other companies, has established the Japan Shopping Tourism Organization that is implementing a wide variety of special sightseeing and shopping opportunities for visitors to Japan.
Koremitsu Sannomiya, President and COO of JCBI, commented, “We think it is our responsibility to make shopping easier and more fun for visitors to Japan while the number of visitors is forecast to continue to grow by 2020. Tokyo Tower, where about 2 million people from around the world visit every year, is a landmark and one of the best places that you can enjoy the full view of Tokyo. JCB as a leader in the payment card industry, and our partners are going to work in providing even better and unique services to our customers.”
 The service is available to cardmembers who have JCB cards issued outside Japan.
 As of March 31 2014.
 Special Observatory (250 m) at additional charge.