Freedom Oil initiates a new campaign to spread the awareness about health benefits of Rice Bran Oil
Hyderabad : Gemini Edibles & Fats India Ltd (GEF India) unveiled their new 5-liter jar of Freedom Physically Refined Rice Bran oil. The company also initiated a new campaign with the message Freedom Rice Bran Oil fights bad cholesterol and increases good cholesterol across social, digital, electronic, and print platforms to inform people about the health benefits of using Rice Bran oil and encourage them to use Freedom Rice Bran Oil for daily cooking. The new campaign along with the 5 Ltr jar was launched by Mr. P Chandra Shekhara Reddy, Vice President – Sales & Marketing, Freedom Healthy Cooking Oils along with the other senior management of GEF India.
The new 5-liter jar of Freedom Rice Bran Oil has been specially designed keeping in mind the socio-demographic profile of Indian consumers. The 5-liter jar is convenient and has a contemporary design, with a tamper-proof flow control cap. It is an ideal choice for the present-day woman who is looking at intelligent choices to save time and avoid spillage and storage issues.
GEF India also rolled out a new campaign designed to inform the people about the health benefits of Freedom Rice Bran Oil. Studies around the globe have confirmed the cholesterol-lowering properties of this oil due to the presence of unique nutraceuticals – Oryzanol, tocopherol, tocotrienols which are natural Antioxidants. Freedom Rice Bran Oil has 10000+ ppm Oryzanol which reduces Bad Cholesterol (LDL), and maintains Good Cholesterol (HDL) to make you and your loved ones feel good and stay Heart Healthy. The campaign is designed to communicate the message in a simple yet effective manner.
According to Dr. J Shiv Kumar, Senior Consultant Cardiologist, Apollo Hospitals, Hyderabad, “Heart attack is an epidemic in our country with over 3 Crore people suffering from a heart disease and more than 3 Lakh new cases of Heart Attack reported every year. The main reason for this is the Deposition of Fat in the coronary artery. The main culprits are the diet and habits of the people. The diet, mostly the oil consumed should have low saturated fats and high PUFA & MUFA content as it helps in staying heart-healthy. Rice Bran Oil fits the bill and therefore must be used for good heart health.”
Moreover “The active constituents in the Rice Bran oil (Gamma oryzanol and Vitamin E) improve blood cholesterol by reducing total plasma cholesterol and triglycerides, and increase the proportion of HDL (good) cholesterol. Moreover, Food cooked in Rice Bran Oil absorbs up to 20% less oil, resulting in reduced calories, lighter tasting, and enhanced flavour and palatability as it sticks less to the food and the tongue. Thus, less absorption of fat helps in reducing weight. In addition, Oryzanol helps fight ‘metabolic syndrome’, a leading cause of obesity, hypertension, diabetes, and heart disease. Rice bran oil can also be safely be used for deep frying of foods.”, said Dr.Shalini P Reddy, MD, FRCA Columbus Ohio, USA.
Speaking on the occasion Mr. P. Chandra Shekhara Reddy, Vice President – Sales & Marketing, Freedom Healthy Cooking Oils said, “It is our constant endeavor to introduce products that are good, convenient, and healthier for our customers. Consumers today are smart and health-conscious. We have launched a new campaign with the message Freedom Rice Bran Oil fights bad cholesterol and increases good cholesterol to spread awareness about the health benefits of using Freedom Rice Bran oil in maintaining a healthy heart. We hope it is liked by our patrons. The health benefits of Freedom Rice Bran Oil with 10000+ ppm Oryzanol, a High smoking point making it ideal for deep frying, and a neutral taste makes it the best choice for daily use and will offer the customers Freedom to eat, Freedom to enjoy.”