• With the launch of the #10YearsOfXMount, Fujifilm India to connect with the users of the cameras by celebrating their passion for photography
• The year-long social media campaign will have different themes every month
• Participants will get a chance to be featured on the official global account for the Fujifilm X-series

Fujifilm India Pvt Ltd, a pioneer in electronic imaging and optical devices, is celebrating a successful decade of their X-Series Digital Cameras with a new social media campaign titled #10YearsOfXMount. The campaign is aimed at celebrating the users’ passion for photography and connecting with them through their love for imaging. #10YearsOfXMount will also cover Fujifilm’s annual X-Summit featuring new innovations and technologies in addition to new introductions in the X-Series.

Since its inception in 1934, Fujifilm has committed itself to technological innovations and transformations in the field of electronic imaging and optical devices. The company has a long-standing legacy of products that resonate with the users and has continuously catered to the needs of their users. Taking forward this product superiority, in 2011, Fujifilm introduced the X-Series range of compact and lightweight digital mirrorless cameras. In the decade since launch, the cameras have made a name for themselves in delivering superior image quality with advanced colour reproduction technology.

With the launch of #10YearsOfXMount, Fujifilm India will showcase the X-Series’ user journey to the world. The year-long campaign will celebrate the art of photography with photographers, enthusiasts and beginners under 12 themes, one theme every month of this year. The themes will be announced on the official FujifilmXindia Instagram handle, post which social media users can click or share their already created content using the hashtag #10YearsOfXMount and #IndiaXMount10. Fujifilm will select the best clicks and repost them on the official global account for X-series: @fujifilmxworld.

Commenting on the success of the camera range, Mr. Koji Wada, Managing Director, Fujifilm India Pvt Ltd said, “Fujifilm India is synonymous with photography, regularly helping photographers across the board with innovative solutions and technologically superior products. The X-Series was one such attempt to deliver best-in-class and budget-friendly cameras for photography enthusiasts. With its success, we invite X-Series users to share the best of their clicks and not only get featured but also join a proud community of X-Series camera users. We at Fujifilm are determined to take the X-Series’ success to a new level and Never Stop Innovating!”

Talking about the launch of the campaign, Mr. Arun Babu, General Manager, EID, Optical Devices & Instax Division, Fujifilm India Pvt Ltd, said, “The X-Series range of cameras is one of our most successful products catering to a wide range of users from professional photographers to content creators, to photography enthusiasts. We want to celebrate this diverse and thriving community with the campaign and highlight the role of the cameras in the art of photography, aiding people’s passion for capturing moments. Our campaign is aimed at showcasing the talents of the X-Series users and give them a platform to express themselves through their photography. We are looking forward to give a big platform to our X series users as they are an integral part of Fujifilm family.”

To celebrate the 10th anniversary of the cameras with their users, Fujifilm India will be launching a video project called “Reflections”. The project will feature various X-users who embarked on this photographic journey with Fujifilm. The first video in this series will be released in the month of March 2022 and will be available on major social media platforms.