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    Gaurav Gupta Weaves Magic and #Redefines the Future of Sustainable Fashion at the Lakmé Absolute Grand Finale

    Published on October 11, 2021

    The stunner, Kareena Kapoor Khan returned to the runway for Lakmé in a breathtaking avatar

    Mumbai : The Lakmé Absolute Grand Finale has always been a momentous end to five days of fashion, this year’s finale pushed boundaries like never seen before and upped the grandeur quotient by manifolds. Gaurav Gupta, the Lakmé Absolute Grand Finale designer showcased his stunning collection, that seamlessly embodied the theme of #DefineToRedefine inspired by Lakmé’s beauty statement of the season. The theme also came through Lakmé’s latest launch of the season, the Lakmé Absolute Lip Precision Paint Pot, which provides superior definition and precision on the lips.

    The collection titled #Redefine was brought to life by showstopper and Lakmé Brand Ambassador, Kareena Kapoor Khan who played muse to Gaurav’s gorgeous creations. Kareena dazzled the ramp in an ivory and light gold coloured heavily embellished sculpted gown. It incorporated Gaurav’s precise signature sculpting with a new fan boning.

    The brand theme for this season, #DefineToRedefine was all about embracing change and stepping out of our comfort zone and redefining life as we know it, which was in synergy with Gaurav Gupta’s design philosophy. His collection reflected definition and precision – seen in the sharp lines and edges across the endless forms & silhouettes, echoing the boundless ocean. The collection featured powerful styles with sharp detailing, intricate hand embroideries with hints of metallic shimmer in strikingly bold colors, inspired by the many shades of the ocean.

    “It was truly surreal to see my vision of Lakmé’s theme #DefineToRedefine, that was in the works for months, finally come to life so beautifully on the runway today. It is an honour to be the Lakmé Absolute Grand Finale designer once again and it has been lovely working with the team. I have thoroughly enjoyed creating this collection and it will always be special to me. I do want to take this example as a new beginning for our brand to be more and more sustainable in the coming years and continue to make sustainable glamorous fashion”, said Gaurav Gupta, Lakmé Absolute Grand Finale designer.

    “It’s been such a wonderful association with Lakmé since the very beginning and coming back to the Lakmé Absolute Grand Finale this time, after a hiatus of more than a year, has been incredibly special especially after the challenging year we have all had. I loved how effortlessly Gaurav redefined couture by recycling ocean plastic and embodied the Lakme theme of #DefineToRedefine. Lakmé and Gaurav both have been able to redefine beauty and fashion. The Lakmé Absolute Lip Precision Paint Pots that was launched this season exemplifies precision and definition and is going to redefine the way I look at a lipstick. My favorite from the range has to be ‘Dahlia Pink’.”, said Kareena Kapoor Khan, Lakmé Brand Ambassador

    Commenting on the Grand Finale, Sumati Mattu, Head of Innovations, Lakmé said, “Gaurav’s approach to interpreting the theme of #DefineToRedefine has been masterful. His iconic style of precisely structured silhouettes created with his interpretation of the theme and a repurposing of ocean plastic waste into couture truly brought alive the idea of redefinition that Lakmé Absolute Precision Lip Paint brings to the fore. Gaurav’s spectacular collection and Kareena’s powerful presence made for a spectacular end to a glorious season. Through creativity and the vision of a pioneer, he managed to bring our theme of #DefineToRedefine alive by creating one of the most gorgeous collections for Lakmé and we are proud to be associated with a designer of his caliber!”