by Sachin Murdeshwar
Mumbai : After the tremendous success and overwhelming response to the inaugural edition in March 2018, Luxury Lifestyle Weekend (LLW) 2019, brought to you by Magnanimous Group, is all set to enthral you all over again.

Last evening, the organisers of LLW hosted The Reveal where the first set of participating brands, partners and LLW insiders were unveiled. It was graced by some of the country’s most discerning individuals, as well as aficionados who are well-versed with the finer nuances of luxury.

As India’s first and largest-ever luxury platform, LLW 2019 promises an elaborate weekend that indulges connoisseurs with one-of-a-kind experiences that allow them to engage and interact with some of the world’s most exclusive luxury brands. The objective is to offer an enriching ecosystem where both ends of the luxury spectrum (consumer and brand) build a prolific rapport.

LLW 2019 is estimated to draw 30,000+affluent individuals who have an insatiable taste for life’s very best and also frequent international luxury fairs like Baselworld, SIHH, Masterpiece, Millionaire Fair and others. From art, watches, real-estate, interiors and artisanal confectioneries to beauty, fashion, jewellery as well as travel & hospitality — expect more than 100 brands, across 10 categories rolling out curated products, previews and bespoke pop-up experiences.

Think never-seen-before collections, specially curated brand engagements, the best of culinary offerings, sought-after international entertainment, power panels, charity auctions and art installations along with brunches, lunches, high-teas and cocktails with industry leaders and thought influencers.

The first edition of LLW in March 2018 received great feedback from the luxury industry – over 100 participating brands including Rolls Royce, Ferrari, Christie’s, Sotheby’s, Panerai, Hublot, Franck Muller, Abu Jani Sandeep Khosla, Rohit Bal, Fendi Casa, Forevermark, Heeramaneck and Son, TGL Teas, Yoku Moku, Jo Malone, Estée Lauder, Forest Essentials, Bobbi Brown, Kérastase to name a few. LLW 2018 provided the first ever interactive and immersive experience at this scale in India.

Founder of LLW and Managing Director of Magnanimous Group, Mr. Akash Sheth, quoted“Today, the luxury market in India garners huge attention, as most of the global luxury brands have already arrived or are expected to enter. And, after the reverberating success of the edition, LLW 2019 will stay true to its promise of offering a unique platform for luxury lifestyle brands to showcase themselves to a select and discerning audience.”

Better still, LLW 2019 takes immense pride in shedding light on a new wave of consciousness that’s sweeping across the world with “conscious luxury” as its overarching theme. It is a concept that stems from the awareness of that we’ve had on the deplorable condition of the planet and the willingness to make a change. With this initiative LLW 2019 endeavours to slowly and steadily transition the world of luxury into a more conscious and sustainable space.

Speaking about this, Mr. Kunal Avanti, Joint Managing Director, Magnanimous Group, says,“Unfortunately, the earth is on the brink of a total climatic and environmental breakdown. Within a span of just 70 years, our choices have wiped out over 60% of species in the animal kingdom. And while luxury is an extremely subjective affair, we are at point in time where we need to question ourselves about what we are indulging in and its impact on future generations. LLW takes immense pride in kick-starting this movement.”