Trivandrum – Giacca & Abito Sartoriale’s (G&A) acclaimed men’s fashion and lifestyle brand, T The Brand, announced the grand opening of its first exclusive store at LuLu Mall in Trivandrum. Dedicated to delivering a premium shopping experience, the brand aims to cater to the discerning tastes of fashion-forward individuals. 

With an impressive assortment of menswear, the new store offers a wide range of stylish and sophisticated clothing and accessories, including workwear, casuals, and occasion wear. G&A initially embarked on its retail journey through multi-brand outlets, starting with blazers and expanding its offerings to encompass all aspects of men’s fashion. The opening of this store marks a significant milestone for the brand, aligning with the emerging trend of a phygital future.

“We believe in people and product and that they act as the pillars for our growth. Without them, our vision would just remain a vision. Our aim is to make premium fashion experience affordable to the masses without compromising on quality. We believe that the people can relate to these experiences and we are on the way to becoming India’s most customer-centric Men’s lifestyle company with global footprints,” said Sreejith Sreekumar – Founder & CEO, Giacca and Abito Sartoriale Fashion Pvt. Ltd.  

At T The Brand, democratizing the best premium apparel shopping experience is a top priority. The brand believes that high-quality fashion should be accessible to all, regardless of budget constraints. In addition to an extensive product range, the store features an expert customer support team that offers in-store styling experiences to enhance the shopping journey.

G &A has e-commerce portal ‘Tea and Tailoring’ which is aiming to seamlessly integrate the online shopping experience with offline retail. G& A also plans to expand its offline presence across the country by opening its stores in Calicut and Kochi. The first flagship experience showroom in the state, an aesthetically decorated men`s lifestyle store with tea bar for premium tea drinking experience is also in the pipeline