Chennai: Global Franchise Architects (GFA) – builder, operator and franchiser of specialty food brands – announced the launch of its second brand in Chennai. The first of its kind concept in Chennai – Cream & Fudge – is an international smooth and creamy ice-cream brand and is being launched under Master Franchisee Agreement with Chennai Deserts, in Chennai.

Cream & Fudge is a first of its kind concept in Chennai which offers an innovative mix-in concept of hand folding ice creams on a frozen marble stone with a choice of sumptuous mix-ins like candied fruits, crunchy cookies, pie fillings, nuts, fudge, brownies and more. The 750 sq. ft. store offers an upscale and world class dining experience with a luxurious atmosphere which is targeted at the youth and trendy crowd of Chennai. The Store is located at Khadar Nawaz Khan Road, Next to Café Coffee Day Lounge. The Cream & Fudge store offers the perfect setting for enjoying the world’s creamiest ice cream.

Cream & Fudge ice creams are made fresh at the factory with the finest Swiss recipes. The highest-quality ingredients are sourced from around the world to produce the creamiest ice cream on earth.

Speaking on the launch of Cream & Fudge in Chennai, Mr. Joseph Cherian, CEO – GFA Global said, “Customer experience is at the forefront of everything we do for each of our brands. We are excited to bring this popular, international brand to Chennai and are looking forward to creating an exciting new experience for the residents of Chennai. Cream and Fudge offers the world’s creamiest ice creams and allows customers to participate in the selection and creation process of the ice cream. We want our customers to have this unique experience whether they are choosing from the wide selection of ice creams in the menu or creating their own ice creams.”

Speaking on the growth plans of GFA in Chennai, Mr. Cherian added, “The launch of Cream & Fudge in Chennai is part of our continued strategy to make India the largest market for GFA Global by 2011. At present there are 12 stores of Cream & Fudge Factory across India in Bangalore, Kolkata and Hyderabad. We believe Chennai has the potential to grow very fast due to the growing cosmopolitan nature of its residents. Through our Franchisee Agreement with Chennai Desserts we are looking at increasing the foothold in Chennai and plan to increase the number of stores in the city to around 3 by the end of FY11.” “The local market knowledge, industry expertise and execution capabilities of Chennai Desserts along with GFA’s technical knowledge and global expertise in managing a portfolio of International food service brands make the partnership an holistic amalgamation of complementary strengths,” he added

Commenting on GFA India and it plans in India, Mr. Cherian said, “GFA is the only multi branded food service operator in India with a portfolio of 4 brands and the ability to open brands on a stand-alone basis or in combination with other GFA brands. Given the large portfolio of brands in the GFA stable, scaling up of operations is relatively easier for GFA than single brand operators. GFA has a unique proposition of combining its multiple brands under one roof thereby providing a wider target audience and a complete dining experience for the entire family. Currently we have 80 stores across our various brands in India and we are targeting to reach 100 stores by FY 2011 end”.

Cream & Fudge outlet is located at Khadar Nawaz Khan Road, Next to Café Coffee Day Lounge.

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