Calcutta, West Bengal, July 12, 2010 /India PRwire/ — In its resolve to reach out to its customers, General Motors India today opened yet another dealership in West Bengal and also launched the all new Chevrolet Beat. With this, GM now has 6 showrooms and 9 Service Centres in West Bengal taking the overall tally to 209 Sales Points and 200 Service outlets across the country with the opening of the new dealership M/s. Priti Motor Udyog Pvt. Ltd., Showroom located at 112 Salkia School Road, Howrah – 711106 and Workshop located at 20 Salkia School Road Swapanaloke Building Complex, Howrah – 711106. GM India has also showcased all its Chevrolet brand of vehicles including Chevrolet Spark, Chevrolet Cruze, Chevrolet Tavera, Chevrolet Optra, Chevrolet Captiva, Aveo and the Aveo Uva.
Inaugurating the new outlet, Mr. Ankush Arora, VP Sales, Marketing and After Sales, General Motors in India said, we are pleased to appoint Priti Motor as our partner in Howrah to support the ever increasing customer base of Chevrolet vehicles in the region. He said the dealership is equipped to provide unmatched services and ambience to its customers. A wide range of exclusive accessories will also be on display for customers’ benefit. Additionally, a team of GM trained engineers will always be available at the ultra modern workshop with latest garage tools and tackles, diagnostic equipment and computerized facilities for attending to every need of the GM customers in the region.
The Chevrolet Beat launched today is the new global mini car to be the key pillar of Chevrolet’s growth strategy in India. Based on GM’s global mini-vehicle architecture, the experts took 27 months to develop the Beat. Chevrolet Beat will be launched in over 150 markets around the world including those in Europe, other parts of Asia and North America in the coming days. Aimed at meeting the highest quality and performance standards in the most sophisticated markets in a competitive environment, the global vehicle was put through over 1 million kilometers of intensive durability tests in extreme weather conditions and crash tests both in India and abroad. It has high-strength and ultra-high-strength steel over key areas of the body to ensure segment-leading occupant protection. And with a revolutionary design, advanced technology, unique features and benchmark safety, the Beat offers much more than an ordinary mini. With its best-in-segment design, performance and safety, the Beat is destined to become an industry benchmark and a winner among consumers in India.
The Beat features an array of premium comfort and convenience amenities that one would expect in more expensive vehicles, including:
Automatic Climate ControlIntegrated Center Stack Audio with USB and Aux-in PortTilt steeringSteering Column mounted LED back-lit speedometer & LCD digital tachometer60:40 Split folding seatsTubeless TyresSatin Silver Roof railsPath breaking designSegment leading features in terms of styling & product attributesUnique interiors and exterior designClass leading space and storageBattery saver, ABS, Dual Air bags etc.The Beat comes in three trim levels of 1.2, 1.2LS and 1.2LT. In addition, an Option pack is available on the LT variant which consists of ABS, Alloy wheels, Dual Airbags and Seatbelts with Load limiters.
Commenting on the dealership set up, Mr. Ankush Arora said it will be headed by Mr. Amit Modi who is one of the prominent and dynamic business leaders in the state of West Bengal with strong credentials. We are confident that under his able leadership and guidance, this dealership will set new levels in sales, service and customer satisfaction, he added.
The company is also rapidly expanding its sales and service network to 300 locations across the country by the end of this year .The response from the 300 series, the Cruze and the Beat has been overwhelming, providing impetus to Chevrolet’s growth in the Indian market. The company had also introduced a number of industry first programmes including a centralized 24×7 call centre to attend to customer complaints and provide information related to our products and services. A local call to 3030-8080 from any landline or mobile phone across the country can access this service. Other industry first programmes introduced by GM India include unmatched product warranties/ guarantees, a 24×7 breakdown helpline service, Chevy U-First Camps, and also its unique “Cost of Ownership” program to further bolster the excellent ownership experience of Chevrolet vehicles.
As part of its seventh year Anniversary celebrations, General Motors India has undertaken several initiatives like Chevrolet free Mega Service Camps that include Exchange and Loan Facilities, Product and Accessories Displays and Test Drives across the country. It has also initiated the Mega Gold Rush scheme for customers who will be awarded gold coins with purchase of select Chevrolet vehicles. To engage with consumers, several fun-filled activities around the Beat are being organized in prominent malls in key cities across the country. To make its customers a part of the celebrations, Chevrolet will also host gala evenings, special movie shows and a slew of dealer driven activities across the country.
Notes to Editor
About General Motors India
General Motors India has two state-of-the-art manufacturing facilities at Halol in Gujarat and Talegaon in Maharashtra. General Motors India manufactures the Chevrolet Optra Magnum, Chevrolet Aveo, Chevrolet SRV, Chevrolet Aveo U-VA, Chevrolet Spark, Chevrolet Beat, Chevrolet Cruze, Chevrolet Tavera and Chevrolet Captiva for the Indian market.