New Delhi: Adding yet another feather to its existing portfolio of awards, premium Scotch whisky Black Dog Reserve 18 Year old has yet again proved to be the finest of scotches by winning the Gold award at the MUNDUS Vini ISW International Spirits Awards 2011 held at Germany this year. This is the third Gold Award won by Black Dog 18 year old Whisky for its fine taste and smooth blend.

ISW International Spirits Award was launched in 2004, with the aim of strengthening the position of spirits and giving them new momentum. It is a respected and well-organised event. With the help of the special ISW publication in which all winners of gold and silver medals are listed, consumers are provided with valuable orientation support.

Speaking on the occasion, Mr. Anant Iyer, Business Head (Luxury Brands) said, “It’s an honour to receive this award from MUNDUS Vini ISW and it means a great deal to us. ISW is a very prestigious competition and winning a Gold award from them is a matter of great pride. United Spirits Limited is extremely proud of its luxury label – Black Dog 18 Year Old, a vintage and smooth luxury scotch which is bottled in India by USL.”

The jurors of the ISW competition are renowned experts from research institutes and from the ranks of producers, retailers and restaurateurs who handle spirits daily. The spirits are tested strictly in line with a prescribed system on the basis of their appearance, i.e. by colour and clarity, the smell of the product by its purity and typicality and the taste – the palate has to confirm what eyes and nose have registered. Finally, jurors make an assessment of the overall impression, considering the harmony of aromas and alcohol. Each spirits entry is tasted and assessed by a commission consisting of 5-6 jurors.

“This exceptional and exquisite brand promises to be a rare blend for those who have developed a taste for the finer things in life. They take pride in knowing the difference between the fine and the penultimate. And, more importantly, take time to savor their choicest indulgences, leisurely.” Iyer added.

Matured for a minimum of 18 years in oak casks, the brand is a fine blend of aged malt and grain whiskies that have been carefully and skillfully put together to create a sublime testament to the art of luxurious indulgence – A FINE PLEASURE THAT CANNOT BE RUSHED!