Bangalore : Google India today announced the launch of a new call center in Hyderabad that will provide regional language support to small medium 
As part of its outreach plan, Google also announced the launch of a new learning and training program called ‘Google Engage’ (http://www.google.co.in/ads/engage/), which is designed to help individuals and businesses engaged in offering web-related services to customers locally. The new initiative will engage and support those businesses that specialize in helping other businesses succeed online, by further developing their online skills and knowledge of Google products, making them more attractive to potential clients and more valuable to their existing customers.
As part of this program, Google will provide invitations to events and in-person training sessions to members who sign up for this initiative. They will also receive readymade promotional materials, free online trainings and other education material, free AdWords vouchers that they can use for customers campaign and also help the members to become an official Google certified partner. All these benefits will be offered free of cost to businesses or individuals who sign up for the program.
Speaking on the occasion, Mr. Sridhar Seshadri Head of Online Sales Google India said, “With over 35 million SMBs in the country India is a strategic market for Google. We are looking to significantly invest in our efforts to maximize our reach and educate the Indian SMBs to gain from the benefits of online advertising. Our self service model saw instant adoption from the technically savvy Indian Businesses but – most Indian SMBs still need some handholding to get them started and initiatives like Google Engage are a step in that direction.”
“Google AdWords platform which completed 10 years this month has empowered over a million small and medium businesses globally to gain from the power of search engine advertising. In India, we’re committed to partner SMEs by offering localized support and help them to manage their campaigns online free of cost. We have seen phenomenal success from our call center initiative, where our experts offer tailor made solution to businesses of all types. This localized approach has received phenomenal response in India and we have recorded over 95% YoY growth. By investing in additional capacity and providing more local language support we’re extremely confident of continuing our momentum in India. ” He added.
In addition to the Google Engage initiative, Google India plans to host over hundred direct engagement events and workshops for SMEs and empower them with the knowledge to gain from Google’s AdWords platform. Small medium businesses with an online presence can also continue to avail free advertising coupons worth Rs 2500/- that can be used to advertise on Google Search engine, by just calling the number 1860 266 6622 and registering their account with Google India AdWords platform.