APN News

  • Wednesday, February, 2024| Today's Market | Current Time: 05:14:02
  • Google Technocrat Unveils ‘Rab Rakha’ Track: Addressing Social Media Obsession and Humanity Through Profound Lyrics

    Published on December 9, 2023

    Hailing from Chandigarh, Deepman Singh, presently a Program Manager at Google, harbors a deep passion for both music, particularly percussion, and technology since his early years. Apart from mentoring aspiring students in Cloud technologies, he channels his creativity into crafting songs that encapsulate contemporary realities. His latest creation, ‘Rab Rakha,’ has recently hit various platforms such as Spotify, Apple Music, YouTube, TikTok, among others.

    The song delves into the desperation of the younger generation to attain Instagram/YouTube stardom, chasing virtual fame, and, coupled with desires for quick wealth and celebrity, making themselves susceptible to health issues. The protagonist, portrayed by Deepman, undergoes a transformative moment, realizing the distinction between “Real” followers and “Reel” followers, ultimately embracing a carefree (Rab Rakha) mindset.

    Prior to its official release, the song garnered significant acclaim from music journalists (via the Groover platform). Chandigarh’s RJs, Golmal Gagan and RJ Jassi, have expressed their appreciation and resonance with the song in an interview on YouTube. Dance fitness entrepreneur Jas K Shan commended the fusion of contemporary music and Indian lyrics. Gauravdeep, Chairman of Initiators of Change, and other dignitaries praised the song for its clean, meaningful lyrics and catchy hook-lines. ‘Rab Rakha’ features modern electronic music elements, including choir, 808, electric guitar, and violin, with Punjabi lyrics and Hindi Rap.

    Deepman Singh, serving as the singer, composer, and songwriter, collaborates with Roohdari Aagaaz for the music and Pankaj Bedi as the video director. The concept behind the song is credited to Deepman Singh.

    To promote the track, agreements have already been established with top meme pages and lyrics pages on Instagram. The promotional strategy includes digital marketing and influencer collaborations to maximize reach and impact.

    Links:

    RJs interview on YouTube

    Instagram profile

    SEE COMMENTS

    Leave a Reply