New Delhi: gordonMax & Co. Pvt. Ltd., creators of the world’s finest diamond simulants, will be aggressively expanding their franchise and company-owned operations across India this year.

The company, which was founded in Singapore in 2001, now has outlets across the Asia Pacific region, in Singapore, Malaysia, Hong Kong, Indonesia, Philippines and India. Since their launch, gordonMax diamonds have gone on to become a massive success with cosmopolitan women across SE Asia’s metropolitan areas.

The company currently has two retail outlets in the NCR, headed by their India master franchise. Traditionally, gordonMax has limited their franchise ownership to one entity per country, but as of August 2010, they have decided to open the Indian market up to sub-franchise arrangements, a first since the company began operations nearly a decade ago.

gordonMax is currently in the process of expanding their operations across India in 2011, and by the end of the year, they expect to have opened an additional two company-owned stores in India, as well as around 10 sub-franchises across India’s Tier I cities, taking advantage of the burgeoning demand for high-quality, reasonably-priced fashion jewellry in India’s major cities.