Published on January 17, 2022
India has always been one step ahead when it comes to taking natural ayurvedic care of hair. Indian hair is most sought-after by the cosmetic industry worldwide. It has a rich texture that is necessary for the best hair extensions. It won’t look like a big deal for a layman. But Jitendra Sharma found a goldmine sitting there right in the open. Hair Originals & Shark Tank -two names are now lingering on the tongues of the masses. Mr. Jitendra Sharma jumped right into the battle of procuring natural hair strands. He soon emerged as a forerunner in the industry. No wonder he and his venture Hair Original got featured in the latest edition of Shark Tank India.
Who is Mr. Jitendra Sharma
Mr. Jitendra Sharma is the founder and CEO of Hair Originals. His recent feature in Shark Tank has got all the people and media outlets talking about him and his venture. It raised the eyebrows of the sharks and got them intrigued with the sheer vision.
As a 2008 IIT Delhi Alumni, Sharma has always pursued excellence. His 11 years of experience in the oil industry and exposure to global cultures helped him. He discovered India’s unorganized hair extension market and saw infinite opportunities.
The Journey of Hair Originals Until Now
Before Shark Tank, Hair Originals have already spread their word across the world. With intricate customer market research and manufacturing excellence, Mr. Sharma achieved something exceptional. They created a range of premium hair extensions and participated in the prestigious World Hair Congress in France. Famous hairstylist Eric Maurice appreciated their work and fell in love with it. He decided to become the brand ambassador of Hair Originals in no time.
The popularity of their hair extensions has now leaped all bounds. The products are now exported to luxury salons in 22 countries. The company reigned in the B2B sector by partnering with top luxury salons. There was a need for a customer-centric solution and a considerable demand for top-quality natural hair extensions. Hair Originals launched a Direct-To-Consumer platform that sells high-quality hair extensions at affordable rates. Mr. Jitendra Sharma set fair pricing and became one of India’s top hair extensions brands.
What Makes Hair Originals Different From Other Brands?
Starting from the luxurious market of Paris, Hair Originals became a popular hair extensions brand. Apart from the loyal customers, the company ties up with salon partners across the world.
These salon partners provide free hair extension installation for the customers. Hair Originals is the official partner of prestigious hair training academies like Schwarzkopf, L’oreal. It is an official partner of Helder Marucci Master Class, a famous Brazilian stylist. There’s no doubt that 100% Remi Indian hair are among the most premium hair. By keeping this in mind, Hair Originals procures top-quality human hair from some south Indian temples. It ensures the best quality. They do not use any chemicals to process the hair.
Along with quality, price plays a crucial role. It decides whether the hair extensions are worth buying or not. Existing brands were producing substandard hair extensions. As there was no competition back then, Mr. Sharma saw the market monopoly. The brands charge 2 to 3 times more from the customers. Their hair extensions were also of substandard quality. Hair Originals make their hair extensions with natural virgin Remi Indian hair known for its rich texture. It offers the best flexibility and freedom to color, style, and maintain.
Getting Featured on Shark Tank
Shark Tank shows have been a great success in their many overseas counterparts. This craze has now come to India and has become the talk of the town. The show consists of entrepreneurs who present their ventures to a group of investors called sharks. These sharks are some of India’s most celebrated entrepreneurs and industry leaders. They have been there and done that. Most of the sharks have built their own ventures from scratch and know what it takes to be a successful entrepreneur. Mr. Sharma got an offer to present their venture Hair Originals on the Shark Tank India show. He elaborated on how his company can revolutionize the fashion industry. No wonder he got attractive investment offers from all the sharks. They closed a pre-seed round which they will use for more intricate market research and faster growth. They also have an eye on pre-series A rounds. It will give a push to their partner salon programs and Direct-To-Consumer platform.
What future beholds for Mr. Sharma?
Before knowing what the future of hair extensions is, a little peek in history will amaze you. Hair extensions were used by women for thousands of years. There are some historic mentions that Egyptian queen Cleopatra who ruled the Ptolemaic Kingdom of Egypt from 51 to 30 BC, used to wear hair extensions.
It wouldn’t be exaggerating to say that under the leadership of Mr. Jitendra Sharma, his company will reach the heights of success. The latest Shark Tank investment round will fuel their growth. It will also help them to put themselves on a global map. The company intends to expand its horizons by partnering with more high-end salons across the top countries. It will catapult its customer-facing platform to pull more customers. There’s no doubt that Hair Originals will change how people use hair extensions. Founder Jitendra Sharma knows that his company will revolutionize the global fashion industry. He has great confidence in the wide range of hair textures, colors, and lengths their hair extensions provide.
The rapidly growing fashion industry shows great potential for hair extensions. Fashion models, as well as top celebrities, use hair extensions. They are used by top hair stylists for music videos, fashion shows, movies, and whatnot. With such great exposure and need, it would be safe to say that hair extensions are here to stay. They provide different installation types that only maximize their versatility.
The Shark Tank investment round will give them the needed boost and global exposure. It will ease their growth and help them connect to a massive network of investors. It will play a crucial role in their growth.