HDFC Life, one of the leading private life insurance companies and also the Principal Associate Sponsor of Rajasthan Royals hosted over 40 children as its special guest for the Rajasthan Royals match against Kolkata Knight Riders in Jaipur on Friday, 15th April, 2011. These kids, all of whom have been adopted from the streets of Jaipur, are from I-India, a Jaipur based NGO that works for the welfare and educational needs of underprivileged street children.

Speaking on this association, Sanjay Tripathy, EVP & Head – Marketing and Direct Channels, HDFC Life said, “HDFC Life is delighted to share the privileges of sponsoring Rajasthan Royals  with the children of I – India. We not only believe in the child’s right to development and recreation but also want to make a humble attempt of encouraging the children to dream big and aspire to make it big in life. In line with our motto of Sar Utha ke Jiyo – which empowers people to believe in themselves and live with pride, HDFC Life is proud to present the children with a coveted opportunity to see a match live in the stadium. This is a stepping stone towards a much larger corporate social responsibility initiative, which we plan to launch in the near future.”

HDFC Life will be associating with various NGOs across Rajasthan to provide this unique experience for the under-privileged throughout IPL4 for all the matches of Rajasthan Royals held in Jaipur.

Please find attached the press release along with picture of the event for your reference,

Pic — “Children from the NGO, I –India, accompanied by Mr. Sanjay Tripathy, EVP & Head Marketing, HDFC Life (in white), very thrilled after watching the exciting match between Rajasthan Royals & the Knight Riders at Jaipur’s Sawai Man Singh Stadium.”