APN News

  • Wednesday, November, 2022| Today's Market | Current Time: 10:59:01
  • Hilton Hotels & Resorts unveils eforea: spa at Hilton, its new global spa concept that is poised to be one of the world’s fastest growing spa brands. eforea: spa at Hilton features an exclusive menu of treatment journeys and innovative design elements, all providing a turnkey spa solution that owners can easily implement and customize. Leveraging its global reach and expertise, Hilton pulled the best elements and practices from Europe, Asia Pacific, Middle East and Africa and the Americas to create a unique concept for today’s savvy global travelers.

    Hilton Hotels & Resorts is one of the largest providers of spa services with 123 in operation at its properties worldwide. The Hilton Hotels & Resorts brand currently has more than 80 properties in development that are committed to including a spa and anticipates that the spa of choice for these properties will be eforea.

    “Today we raise the on-property spa experience to a new level with the introduction of our innovative global spa concept — eforea: spa at Hilton,” said Dave Horton, global head, Hilton Hotels & Resorts brand. “eforea delivers the high standards guests expect from Hilton and further reinforces our position as the stylish, forward-thinking leader of global hospitality. With today’s opening at Hilton Short Hills and more than 80 spas currently in our global pipeline, eforea has the potential to evolve the spa segment of our industry on a global scale.”

    The first eforea: spa at Hilton, debuts today at Hilton Short Hills, a AAA Four Diamond hotel located in Short Hills, New Jersey, and 45 minutes outside of Manhattan. The star-studded grand opening celebration includes a fashion show in collaboration with Boho, an eco-fashion, lifestyle magazine; and a book signing with celebrity chef Bethenny Frankel in support of the American Cancer Society. A global trail of openings is scheduled to follow in countries as diverse as Thailand, Australia, United Arab Emirates, Japan and the Maldives. Designed by the flagship brand of Hilton Worldwide, eforea will also be available at Doubletree and Embassy Suites Hotels properties.

    In creating the word eforea, Hilton provides a refreshing identity that is unexpected in a spa world often dominated by sameness. The concept name is as unique as the iconic Hilton brand and transcends the languages of the 76 countries it serves. In an increasingly fast-paced and sometimes stressful world, today’s business and leisure travelers are looking for ways to attain a calmer, more spiritual place; the word eforea was created to describe that place. The eforea brand promise is to bring balance and wellness to the body and take guests on a transformative journey of the senses, helping them to emerge brighter, hence the brand’s signature icon — a butterfly freed from its cocoon.


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