United States: Hilton Worldwide has announced it has made an initial donation of $75,000 to assist in relief efforts for survivors of the earthquake and tsunami in Japan. In addition, the company has created matching gifts programs for both its team members and guests who are members of the Hilton HHonors program, through which the company will match donations dollar-for-dollar up to an additional $350,000. The goal of these efforts is to raise over $750,000 to support disaster relief and humanitarian organizations, including the American Red Cross, International Federation of the Red Cross and Red Crescent Societies (IFRC), International Medical Corps, Mercy Corps and Save the Children.

“Our thoughts and prayers are with the people of Japan, including our team members, guests, partners and the communities devastated by this tragic chain of events,” said Christopher J. Nassetta, President & Chief Executive Officer, Hilton Worldwide. “As a leading global hospitality company, it is our responsibility to support our communities in times of crisis.”

Members of Hilton HHonors, the loyalty program for Hilton Worldwide’s 10 distinct brands, can donate points to the IFRC’s Disaster Relief Emergency Fund at https://www.hiltonhhonors.com/processLanding.aspx?lp=intlfedredcross&cid=EM,HN,ADHOC,HAITI0110&wt.mc_id=EIEMHAITI0110.

Hilton Grand Vacations (HGV), the company’s timeshare business which includes more than 30,000 owners from Japan, has set up a fund to support team members and their families impacted by the recent events in Japan.