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  • HomeLane launches its first Experience Centre in Kolkata

    Published on December 2, 2020

    HomeLane, India’s leading tech-based home interior company is expanding its operations in West Bengal. The company has launched its first Experience Centre in Chinar Park, North Kolkata. Spread over 2500 Square Feet, the HomeLane Experience Centre offers potential customers and visitors a taster with eight concepts and designs covering kitchens, bedrooms, living rooms and dining spaces for diverse customer demographics and interests. The HomeLane Experience Centre is a confluence of art, heritage &  the best of global trends in interiors. Each of these eight setups are designed in a different mood and theme that would invoke different feelings in visitors. A dedicated interior designer will guide visitors through the Experience Centre presenting the array of choices available to the customer followed by a demonstration of Spacecraft where their ideas and inspirations will be brought to life. At the HomeLane Experience Centre in Kolkata, a customer can also see the actual products that will be used in designing their home including a library of materials that could be used in furnishing, upholstery etc. The company also offers free design consultation as part of this service offering.

    HomeLane’s market study indicates that Homeownership is one of the key priorities for millennials with those between the age of 25-35 years constitute approximately 55% of new property seekers. This coupled with an all-time low home loan interest rates is driving up new home purchases with investments ranging from Rs 45 lakhs and Rs 1.5 crores each. Most of these new home buyers increasingly prefer ready to move-in homes. This year, the Kolkata market witnessed over 18,000 new home purchases, double the record purchases made in 2019.  In fact, this is the first time in the last five years that sales exceeded the supply in Kolkata, resulting in unsold inventory levels reaching the lowest in the previous half-decade. This inherent business opportunity has encouraged HomeLane to step-up its investments & operations in West Bengal starting with its first Experience Centre in Kolkata.

    Commenting on its expansion plans in West Bengal, Mr Srikanth Iyer, Co-Founder & CEO of HomeLane said,“West Bengal shows promising growth potential for HomeLane as the local demand for home interior design service has increased with the record rise in new home purchases, especially in Kolkata. We established our operations in 2019 and have been studying local market requirements to build in certain requirements that are very native to the West Bengal homeowner.  Kolkata’s residents look for sleek, contemporary interiors infused with traditional elements like Kalighat paintings, stained glass accents, large windows for natural lighting, or patterned-tile floors. This confluence of heritage and contemporary ethos is what we have considered while designing our first Experience Centre in the city. Through our Experience Centre, we are offering Kolkata’s homeowners the best of modern concepts combined with indigenous local nuances delivered within 45 days.”

    HomeLane plans to establish a network of 4 Experience Centres and 4 Design Studios across  West Bengal over the next one year. These Experience Centres& Design Studios will provide local customers with a personal interface to interact with the Company for their home interior needs. This network of Experience Centres& Design Studios will entail a CapEx investment of Rs. 30 Lacs to Rs 1 crore. The Company is targeting over 5,000 orders from West Bengal and expects the local market operations to contribute over 10% of business volumes in the next three years. HomeLane also has tied-up with various banks to provide easy financing options for its customers.

    According to MrTanuj Choudhry, Co-founder & COO of HomeLane,“Kolkata has been our fastest-growing market across India, with adoption rates for home interiors higher than in any other Metro city. Moreover, customers in West Bengal take 20% less time to make decisions on home interior services since almost all of them look for a one-stop-shop solution provider for all home interior needs. The Kolkata market, as well as the larger West Bengal market, are witnessing a shift to the organised sector, marked by increased customer preference for factory-finished modular furniture and home decor. The pandemic has further accelerated this shift, with customers wanting high-end, low maintenance, quickly installable products, with customisation options.”

    Established in 2014, HomeLane has grown into India’s tech-enabled home interiors brand, providing end-to-end interior services in a personalized, professional way. Through technological interventions, tech-empowered expert designers and project managers, the company has delivered over 15,000 homes across the country, over the last six years. The company undertakes strict safety and sanitation protocols to ensure a hygienic, safe and responsible design and execution process allowing its customers a safe interiors experience. HomeLane currently services 12+ cities across the country through 21 Experience Centres.