Gurugram : Honda Motorcycle & Scooter India (HMSI) carried out a series of awareness focused initiatives across the country, working closely with its dealer network and local stakeholders to encourage safe road behavior and greater understanding of traffic network norms. Across the month, road safety awareness activities were conducted in multiple cities nationwide, reaching more than 30000 participations.
As part of its National Road Safety Month initiatives, HMSI also launched its Jaipur Ideal Road Safety Project demonstrating its focus towards safer and more responsible mobility. The project follows a holistic approach by integrating Education, Enforcement, Engineering and Emergency Response into daily community life through collaboration with schools, traffic police, local authorities and citizens. It focuses on awareness and training, improved road infrastructure, strict compliance in identified zones and analysis of critical locations. Through stronger first responder readiness, the initiative aims to reduce accidents and save lives while building a more responsible, prepared and safety conscious community that can serve as a model for cities across India.
All the awareness programs including the road safety rally, summit, helmet distribution, monthly road safety campaigns and other engagement activities, focused on practical learning around traffic rules, rider responsibility and the importance of protective riding practices. The aim was to extend road safety messaging at the local level, enabling wider community participation. There were discussions around riding behavior and awareness of traffic rules, with an emphasis on stricter adherence to traffic regulations.
HMSI also conducted Women’s road safety rally to encourage confidence and preparedness among women riders. They were also provided helmets to underline the importance of personal safety while riding. National Road Safety Month forms a key part of HMSI’s ongoing road safety initiatives. The company also conducts regular awareness programs every month, along with regular engagements at Traffic Training Parks (TTPs) and Safety Driving Education Centres (SDECs) ensuring that road safety education remains a continuous effort, rather than a one-time engagement.
Through these collective initiatives, HMSI continues to work alongside its partners towards safer roads for riders, pedestrians and communities across India. Guided by its global safety slogan, Safety for Everyone, Honda remains committed to creating a future where mobility and safety go hand in hand. Through education and early sensitization, the company continues to build road safety awareness from a young age, encouraging a generational shift where safe practices become second nature. In 2021, Honda announced its global vision for 2050 to achieve zero traffic collision fatalities involving Honda motorcycles and automobiles, and in India, HMSI is working in alignment with this vision as well as the Government of India’s goal of reducing road accident fatalities by 50 percent by 2030.
