APN News

How Outsourcing Logistics can be a key differentiator of success for modern businesses

by CEO: Aditya Vazirani
Company: Robinson Global Logistics Solutions.

The era of global marketplaces that are driven by speed, innovations, and customer centricity, have demanded that modern businesses enhance their focus on core competencies in order to survive and flourish. Typically, competency can be defined as one of the traditional functions such as production, engineering, sales, or finance, around which organizations were formed in the past. However, today competencies tend to be a set of skills that cut across traditional functions and drive the key differentiators for successful businesses. Logistics and Supply Chain is one of the core traditional Business Functions that not only demands huge resources for management and co-ordination but also incurs heavy costs.

However, in the last few years, the Indian Logistics sector has undergone a rapid transformation and growth, driven by effective policy changes, like GST implementation and the move to grant infrastructure status to the logistics sector; country’s positive economic policies, and growth across major industries such as automobiles, food, agriculture, pharmaceuticals, FMCG, and the emergence of organized retail and e-commerce. The sector is estimated to grow from the current $ 160 Billion to $ 215 Billion by 2020 and is set to be dominated by a new, emerging set of organized, integrated logistics players, driven by innovation and technology-enabled processes.

With the global competition and the need to reach far-flung destinations within stipulated timeframes, modern businesses today are seeking to adopt an integrated and organized logistics approach. As a result, the need to outsource their logistics activity has become vital for the evolution of most sectors, especially considering the presence of an organized and integrated ecosystem of contract logistics service providers that are now available.

Worldwide, since the early 21st century, there has been a large shift in outsourcing logistics and, just in the USA, spend on Outsourced Logistics Services have grown 800%, from $10 Billion in 2003 to $80 Billion in recent times. Commonly referred to as third party (3PL) or fourth party logistics (4PL) players, the contract logistics services in India today, has evolved from the traditional transport and storage facilitators to modern consultants for end-to-end supply chain engineering for business.

Some key benefits of outsourcing to external Logistics partners can be understood, as under:

Improved Logistic Functions:

Improves Business Focus

3PL firms today have developed competencies in the modern management of logistics processes, along with an extensive network of information and communication. Several 3PL and 4PL players are well equipped to offer extensive service to clients, including access to a pre-existing supply network which can be used across industries, along with automated supply chain offering services from inventory management to loading goods in the transporting vehicles for last-mile deliveries.

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