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  • Huawei AppGallery & Hungama Music Join Hands to Provide Exceptional Streaming Experience in the Middle East

    Published on July 6, 2021

    New Delhi, 6th July 2021: Huawei AppGallery, the third largest app marketplace globally today announced that its year-long collaboration with Hungama Music, one of the leading music streaming services in India is now expanding to the Middle-East countries. With an aim to boost their global reach, Huawei has taken an initiative to bridge the gap between Indian apps and global users, starting from the Middle-East.

    The association will help Huawei’s Middle-East users to indulge in an enriching streaming experience with Hungama Music and allowing them to access over 12 million songs, music videos and podcasts in 20+ languages from the biggest Indian and international labels on its platform.

    The strengthening of the partnership between Huawei and Hungama Music through the AppGallery’s expansion in the Middle-East region, will offer the users a fluid music experience along with the availability of a large local library. Hungama Music has association with Mazzika Group, a leading Arabic music production & distribution company in the region. The partnership will allow Hungama Music to offer more than 10,000 tracks from popular artists like Ahmed Saad, Hisham Abbas, Abu and Ahmed Gamal.

    Hungama Music is the first Indian integration with Huawei to go live in international markets, namely, UAE, KSA, Kuwait, Egypt, Oman, Qatar, Bahrain and more. To create a holistic mobile ecosystem without geographical barriers, Huawei AppGallery is working with more Indian applications to support them with global exposure. This initiative will further diversify its existing app portfolio of over 2.3 million registered developers and offer a range of cross-border applications to its users. Previously, to attract app developers as well as to benefit them, Huawei AppGallery rolled out various incentives which included up to 90% of ad revenue to go to the app owners.

    Commenting on the association, Mr. Sahil Sachdeva, Country Manager – Ecosystem Partnerships, Huawei Middle East & Africa Region, “We are excited to take our partnership with Hungama to the international markets. This association will allow an exceptional experience of audio and video streaming to Huawei’s users outside of India. It is a step forward to further strengthen our efforts to build a diverse app experience for our users. Starting from Middle-east, we are looking forward to taking the tie-up to the world’s market. Huawei has been committed to create an ecosystem where everyone has an opportunity to thrive. We will work with more Indian applications and take them to global markets.”

    Commenting on the association, Mr. Siddhartha Roy, COO, Hungama Digital Media said, “We are excited to strengthen our partnership with Huawei and expand the availability of our platform on Huawei AppGallery in the Middle East region. As a platform, we have always believed in building a robust distribution network that allows us to reach users across geographies and device ecosystems. We are certain that Huawei device users in the region will appreciate Hungama Music for its large and diverse library of Indian and international songs, music videos and podcasts.”

    Hungama Music is amongst the most popular music streaming platforms in the country, offering content across formats, languages, genres, and categories. Huawei AppGallery is amongst the top three global app marketplaces. It offers a wide variety of global and local apps across 18 categories, including navigation & transport, news, social media, and others. AppGallery is available in more than 170 countries and regions with over 540 million monthly active users.

    Emphasizing utmost importance on privacy and cyber security, AppGallery is a trusted platform where every app goes through four major types of tests to ensure they offer 360-degree security to the user.