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  • iLOQ continues co-operation with Formula One world champion Kimi Räikkönen

    Published on February 19, 2020

    iLOQ – the leading innovator of self-powered digital and mobile access management systems – is continuing its cooperation with Formula One World Champion Kimi Räikkönen also for the 2020 season.

    “It has been a great publicity coup and a real pleasure to work with such a world-renowned figure as Kimi Räikkönen. Together, we created some fantastic experiences in 2019 which were extremely well received by our customers and partners. With the 2020 Formula 1 season due to start soon, and with events like the Expo 2020 being held in Dubai, Kimi’s strong reputation and high-profile will help iLOQ expand into even more target markets and business segments and support our growth journey and expansion plans on a global scale,” states iLOQ President and CEO, Heikki Hiltunen.

    As Brand Ambassador, Kimi will continue to play a major role in the company’s customer and stakeholder events. The iLOQ logo will be highly visible on all Kimi’s apparel, and he will maintain his strong presence in all iLOQ’s marketing communications.

    “Kimi is famous for being a man of few words, but he has taken his role of Brand Ambassador very seriously. As a ’mechanic’ himself, he has taken our products and innovation to heart and has really learnt about their functionality and benefits. So much so that he has even had iLOQ installed in his own properties,” explains Joni Lampinen, Chief Marketing Officer, iLOQ.

    “I have learnt a lot from working with iLOQ. We have many shared values – dedication to doing the best job that we can, and a passion for winning while, of course, taking safety very seriously. And I have also had a lot of fun. It’s been great to meet iLOQ’s customers and partners. I have seen and heard how happy they are with iLOQ’s products, and I know myself how really easy they are to use. It’s exciting to work with a company that has its roots in Finland but has the vision and capability to take on the world. And I am looking forward to another year of helping them to reinforce their goal of making life accessible,” states Kimi Räikkönen.


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