by NR INDRAN / INT

Mumbai : BloombergUTV, India’s premier business channel, today announced SEASON 2.0 of THE PITCH – India’s Biggest Business Reality Show. The channel is inviting potential entrepreneurs with sound business ideas to send in their entries through www.yourmoneysite.com/thepitch. Surviving a grueling series of tasks given by India’s biggest business leaders, the winner stands to receive a funding up to Rs. 5 crores to execute their business plan.

THE PITCH aims to identify, evaluate and encourage potential entrepreneurs who not only have the most deserving business ideas, but also possess the critical skills required to execute those ideas successfully. Following the nationwide call-for-entries, a jury comprising of highly renowned professionals will shortlist the participants who will be called to make their elevator pitches in Mumbai. The jury and angel investors will closely evaluate these shortlisted aspirants not only on the merit of their business pitches, but also on their individual brilliance and identify the finalists who will appear on Season 2 of THE PITCH.

Mr. Deepak Lamba, Business Head, BloombergUTV said, “Through this show, BloombergUTV continues to strengthen its commitment to enrich the business news viewing experience. We encourage the spirit of entrepreneurship in the country and the response to Season 1 of the Pitch goes to prove that there is no dearth of ideas in the country. We will not only identify the next big business idea but also the most deserving entrepreneur who has the right balance of all the necessary elements required to succeed out there.”

In this quest for excellence, the aspirants face challenges thrown to them by some of India’s most prominent business leaders. Each week on a fresh episode, a new business leader will design and assign tasks to the participants. The tasks will challenge the aspirants on the most critical skills required to be a successful entrepreneur and by eliminating the weakest performer, narrow down to the most competent and deserving aspirant who goes on to receive the funding of up to Rs. 5crores from the investors to start their business.

To enhance the experience of The Pitch, BloombergUTV has established strategic partnerships, each adding a distinct value to the proposition. The Centre for Innovation, Incubation and Entrepreneurship (CIIE) at the Indian Institute of Management, Ahmedabad (IIM-A); The National Entrepreneurship Network (NEN), LinkedIn are among several organizations and communities who have joined this unique platform to promote entrepreneurship in the country.

This season of THE PITCH is presented by Samsung Electronics and will see participants benefitting from the multiple features and utilities of the Samsung Galaxy Tab 750. Right from using the wireless keyboard to prepare for their documents to presenting directly from their tabs and of course receiving their tasks, the Samsung Galaxy Tab 750 will play an integral role in participants’ lives through the show.

The aspirants can send in their entries through www.yourmoneysite.com/thepitch or SMS PITCH to 59995 | ZipDial 022 33010050 for more information. THE PITCH is scheduled to air exclusively on BloombergUTV from November 2011.

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