By Sachin Murdeshwar
Mumbai: Cosmoprof India, the two day ideal business-to-business event for the fast-growing beauty market in India commenced at the Hotel Sahara Star, Mumbai today. Organized by BolognaFiere Group and Informa Markets, Cosmoprof India is geo-adapted from the globally reputed Cosmoprof brand and has its own unique scale and entity with all sectors of the professional beauty business represented: ingredients and raw materials, machinery, OEM, contract manufacturing and private label, primary and secondary packaging, service providers, finished product – divided into Perfumery and Cosmetics, Aesthetics and Spa, Hair, Nail and Natural & Organic.
The two day show, was inaugurated by Mr. Pushkaraj Shenai, CEO & Executive Director, Lakme Lever; Ms. Sukirti Patnaik, Founder, Indulge The Salon; Mr. Jayant Patnaik, Founder, Indulge The Salon; Mr. Blessing A Manikandan, CEO, TONI & GUY, South Asia; Mr. Samir Srivastav, CEO, Jean-Claude Biguine Salon & Spa; Mr. Sachin Kamat, Director, Mr. Bhupesh Dinger, Director, Enrich Beauty; Ms. Rekha Chaudhari, Founder, JCKRC; Ms. Spoorthy Shetty, CEO, BBlunt; Mr. Savio John Pereira, Founder, Savio John Periera Salons; Ms. Namrata Soni, Founder, Simplynam; Mr. AVPS Chakravarthi, Global Ambassador, World Packaging Organization; Dr. Sunil Bambarkar, MD, Gattefosse; Mr. Yogesh Mudras, Managing Director, Informa Markets in India; and Mr. Rahul Deshpande, Group Director, Informa Markets in India amidst an industry gathering.
Cosmoprof India is the ideal observatory for discovering highly innovative trends and proposals. In an exhibition area of 2,000 square meters, renowned brands are presenting the most innovative proposals of I-Beauty, with products and technologies resulting from the evolution of the local market in recent months, guaranteeing the over 2,500 expected operators a high-quality business experience. This year Cosmoprof India welcomes buyers like Amazon, Myntra, Purplle, Marico, Hindustan Unilever, Lakme Lever, Kama Ayurveda, mCaffeine, Mamaearth and many more.
A young and growing population, the constant improvement of living conditions, and the development of the manufacturing and digital sectors have given a boost to the Indian economy in recent years. The pandemic and its aftermath have had a profound impact on the nation. Nonetheless, the beauty sector is expected to grow by + 2.8% in 2022. During and as an aftermath of the pandemic, there has been a paradigm shift with brands adapting to e-commerce more than ever before.
There have been new ways brands communicate with their consumers as there has been a shift in habits and consumption. Besides, factors like the trend of augmented reality, customised digitized consultation, equitable demand across metro cities and Tier I, II and III towns, influencer marketing and the push for an entire gamut of products including home-grown and self-applicatory ones have played their part in providing resilience to the Indian beauty & personal care industry that is expected to grow to Rs. 111,000 crores (US$ 15.17 billion) by 2024 in spite of turbulence in the market.
“For the first time after the pandemic, Cosmoprof India brings together brands, buyers, retailers and wholesalers, to guide them to discover how the domestic industry is reacting to the most innovative digital tools, current distribution channels and new consumers habits”, said Gianpiero Calzolari, President of BolognaFiere, adding, “We are ready to recover normal commercial relations and relaunch the sector, respecting safety regulations.” Speaking at the inauguration of the Cosmoprof India show, Yogesh Mudras, Managing Director, Informa Markets in India, said, “Amidst an extremely receptive industry response, we are happy to organise Cosmoprof India with its pulse on every trend and our comprehensive showcase of finished products, packaging, supply chain & ingredients. We know that professionals agree that knowledge is power and we wanted to unravel it all for them under one buoyant platform.”
by Sachin Murdeshwar