Streambox Media’s revolutionary service, Dor, India’s first subscription-based television service, achieved an exceeding warm customer response and sold out the inventory on offer for the Indian consumers within 12 hours of its launch. The massive response highlights the growing demand for innovative and user-centric entertainment solutions among Indian consumers.
Dor, launched by Streambox Media, which integrates 24+ OTT platforms, 300+ channels, and a high-performance 4K QLED TV with Dolby Sound into a seamless, subscription-based model, debuted its initial product offering, a 43” TV service, on Flipkart on December 1, 2024. The service’s unique promise of cutting-edge technology and convenience has resonated strongly with Indian consumers.
Anuj Gandhi, Founder and CEO of Streambox Media, expressed his excitement, saying, “The overwhelming response we’ve received truly surpassed our expectations and yet it aligns perfectly with our vision for the country. Seeing India embrace Dor with such enthusiasm validates the belief we’ve held in crafting a consumer-first offering. It’s a clear testament that Indian households are ready for a smarter, more seamless way to enjoy their content. This incredible support only strengthens our commitment to making Dor accessible to everyone, and we’re working tirelessly to ensure no one misses out on this transformative digital journey.”
Streambox Media has announced that the next sale for Dor will go live on Flipkart on December 8, 2024. With the surging demand, Dor is once again expected to fly off the virtual shelves immediately post the sale being live, so customers are encouraged to mark their calendars for the sale.
