APN News

  • Sunday, September, 2021| Today's Market | Current Time: 04:53:03
  • Indian travellers are opting for “bleisure” as the workcation trend is on the rise

    Published on July 27, 2021

    India is home to some of the most majestic works of architecture (think Taj Mahal), and with charming, quaint hillsides and exotic beaches, it’s no wonder Indian travelers are rejoicing in hybrid work. Amadeus, the world’s leading travel technology company has released its latest Travel Trends, detailing four key trends that are shaping up travel.

    Indian travelers are embracing the workcation, one of the key trends that offers city dwellers a chance for remote working whilst holidaying. The report identifies two key findings:

    1. This year Indian travellers are searching for their destination just one day before departure
    2. These travellers are searching for long-term stays with a duration of 14 to 30 days and sometimes more

    Both of these in contrast to 2019, where travelers were searching much more in advance of their trip and were averaging a total of eight days total for their trip.

    Mani Ganeshan, Head of R&D, Asia Pacific, Amadeus says, “In 2021, we can see that Delhi, Mumbai and Bengaluru are still the most searched destinations in India, the same as 2019. This suggests that Indian travellers are looking to explore closer to home, albeit cautiously as the pandemic is still widespread. However, in 2021, the travellers’ duration of stay is lengthening which tells us the desire to travel never falters, and that travellers are creatively making the most out of their travel and taking advantage of the new  hybrid working model we are seeing unfold.”

    Amadeus also explores three other emerging Travel Trends around the world:

    • Bubble Travel – With uncertainty ongoing, the growth of bubble travel has significant implications for health passports. A recent Amadeus study reveals that 93% of Indian travellers are willing to adopt digital health passports to help facilitate travel reopening, which is key in rebuilding traveler confidence. Across Asia, countries like Australia and New Zealand formed a bubble travel agreement with similar initiatives slated for Singapore and Hong Kong. With vaccination rollouts, these steps could potentially help provide a much-needed boost towards helping travel recover.
    • Conscious Travel – When it comes to being more environmentally and socially conscious, Amadeus data shows that one third of millennials would like to see more availability of sustainable travel options and ways to reduce their carbon emissions when traveling. It was a similar story across all ages and global markets, with one in four sharing this commitment to travel sustainably.
    • Indulgent Travel – A renewed thirst for travel is seeing consumers book more indulgent trips. Within Asia, Hong Kong travellers are starting their searches two weeks earlier than they did in 2019 to make the absolute most of their journey while China has launched Viking Cruises, a luxury cruise ship from the port of Qianhai, Shenzhen.