Uttar Pradesh : India’s biggest media behemoth, Zee Entertainment Enterprises Limited (ZEEL), today announced the launch of India’s first 24-hour Food Channel called “Zee Khana Khazana”. The Food Channel will go on air on December 8th 2010. After having pioneered the launch of genre defining channels like Zee TV and Zee Cinema, Zee Entertainment’s latest “first in the Indian TV space” – Zee Khana Khazana – will be an eclectic mix of Indian and International content.

Speaking on the launch of the new channel, Zee Khana Khazana, Mr. Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL) said, “We are here today, because we have always pre-empted our viewers changing needs and catered accordingly. Zee Entertainment was the first to launch India’s first GEC Zee TV, followed by Zee Cinema and many more channels that have defined genres. Today with Zee Khana Khazana, India’s first Food Channel, we are back with yet another first in the Indian Television space.”

India’s first 24-hour Food Channel – “Zee Khana Khazana” will bring in a rich programming mix from across India and abroad featuring shows that define and refine the culinary expertise that has become synonymous with Food. While the array of Indian content boasts of eternal Indian favs High on Food, Chef’s special, A Touch of Turmeric, and Khana Khazana, the International content is all about culinary adventure, with shows like The Hairy Bikers Cook Book, Chefs – Put Your Money Where Your Mouth Is, Saturday Kitchen series, Gino D’acampo – An Italian in Mexico, James Martin Favourite Feasts .

“Niche is the way forward in the television space and we have India’s largest repertoire of niche channels. A 24-hour Food Channel is the perfect addition to our niche bouquet of Zee Café , Zee Studio , ETC , ZING and Zee Trendz. Our Niche offering will continue to expand & offer our viewers new channels”; added Mr. Goenka.

Commenting on the launch of ZEE Khana Khazana, R.C. Venkateish, CEO, Dish TV said, “In the tradition of a true pioneer, we are delighted to launch India’s first 24 Hour Food Channel, ZEE Khana Khazana on Asia’s largest DTH platform with over 9 million subscribers. ZEE Khana Khazana is the new destination for today’s food lover. This channel will satisfy the craving for more information, rich experiences, tantalizing ideas, and a total immersion into the world of cooking and eating through a lineup of inspiring, entertaining and informational shows. At Dish TV we always endeavor to bring the best and largest content in different genres”.

The new venture of Zee Entertainment, Zee Khana Khazana, comes with a pledge of exploring the world of food like never before. So switch on your television sets and put on your chef cap as Zee Khana Khazana gets ready to whet your appetite.