~ The brand-new DIY kit also comprises of hair conditioner and serum specifically developed to control frizz post colouring ~

Chennai : Indica, the market leader in Indian hair colour industry, from the house of FMCG major CavinKare today announced the launch of the innovative Indica Easy 3-in-1 Complete Hair Colour + Care Kit. In an effort to offer a salon-like colouring experience at home, the brand’s first-of-its-kind monodose kit comprises a shampoo hair colour, hair conditioner and hair serum specifically developed to manage frizz and offer smooth finish. This comprehensive kit which is currently available in Natural black shade, promises to resolve the prominent hair concerns post colouring and makes hair appear luscious and shiny from scalp to roots.

Commenting on the launch, Mr. Rajat Nanda, Business Head – Personal Care, CavinKare, said, “Indica has always been an innovator in the hair colour market since its inception and has also accelerated many consumer friendly products in the space. Adding on, we have come up with yet another first-of-its-kind in monodose kits, which offers a complete 3 in 1 colouring and post-colouring benefit to the customers. Indica’s new DIY Hair Colour + Care kit offers  an end-to-end salon-like experience by enabling them to colour, condition, and style with one affordable purchase. All of our products have seen a successful presence in the market and we believe that this will gain a strong foothold as well. This DIY kit makes at-home hair colouring an easy and effortless procedure for the consumers with a unique value proposition.”

Following their flagship 10 minutes easy solutions, this brand-new innovation from Indica ensures colour protection and replenishes the moisture post shampoo use. The hair colour comes with the goodness of herbal extracts like Hibiscus and Amla and the conditioner and serum helps natural nourishment by amalgamating exquisite ingredients such as Almond, Avocado, and Argan Oil. The conditioner helps to replenish hair’s moisture and the serum makes the hair glossy and shiny along with its detangling benefits. This DIY kit is priced at Rs.51/- and is accessible across kirana stores and other retail outlets in Karnataka and Tamil Nadu, as well as on e-commerce sites like Flipkart and Amazon.