New Delhi: Interakt – a Jio Haptik product built on the official WhatsApp Business Platform, launched an exclusive WhatsApp Sales Channel app on the Shopify App Store. The partnership will work towards getting rid of the sales silo and making the entire customer journey a seamless experience with zero friction. Well-known SMBs & D2C brands like Okhai, Bunaai, Blissclub, House of Mangalam, The State Plate, KIRO Beauty, Superbottoms, Purple Panchi, Shumee Toys, Motherly, and more are already using this integration to increase their store sales and boost revenue like never before.

This new integration has taken the conversational commerce journey one step forward by enabling merchants to auto-sync their Shopify store with WhatsApp in a few clicks & helps them share their product catalogs with customers automatically via WhatsApp. Moreover, they can send their catalog at scale on the platform.

WhatsApp’s recent feature launch for its Business API users, automated product catalog messages, has become the talk of the town with every business, big or small, trying to leverage it to expedite sales. It enables businesses to showcase their products by including up to 30 products along with images, descriptions, prices, and more in a single message and lets customers easily discover, select and purchase goods.

Commenting on this partnership, Ahshad Jussawalla, VP & Business Head, Interakt, said, “The launch of our WhatsApp-based sales channel app on Shopify is going to work towards solving multiple sales, marketing, and support issues for the merchants. Many of the brands already using Interakt have witnessed a 65% increase in the cart recoveries and an 80% reduction in marketing & CRM expenditures since deploying WhatsApp as their de-facto communication and sales channel.”

He concluded by saying, “the Shopify-Interakt integration has helped 1000+ merchants leverage the simplicity and reach of WhatsApp to build strong relations with their buyers. Our clients have also reported up to 20% of their business coming via WhatsApp and our goal is to empower 10,000 more businesses through Interakt in the financial year 2022-23.”

“Indian consumers are increasingly engaging in deep conversations with brands on WhatsApp and other messenger apps before committing to a purchase. They could be looking to know more about the size or color of a new Kurti, or want to know which washing machine has the latest features and long warranty,” said Bharati Balakrishnan, Country Head, and Director, Shopify India. “Shopify aims to help Indian merchants succeed in meeting these needs by working with partners like WhatsApp and Interakt to deliver innovative new products that help Indian brands build real, long-term connections with their customers”

Interakt enables 2500+ SMBs and 500+ D2C brands drive consistent growth through a multi-pronged approach using WhatsApp as a cognitive sales channel. Businesses are fast-tracking their sales by converting the WhatsApp cart into a Shopify cart with just a click of a button and with automated notifications going via their green tick-verified WhatsApp accounts, they are now able to build trust & loyalty with their customers like never before. The WhatsApp Sales Channel app is available on the Shopify App Store, you can download the app and take a 14-day free trial before making any commitments.