Amritsar: Coca-Cola India, one of the leading beverage companies enriched culinary experiences of consumers at World Heritage Cuisine Summit & Food Festival held from 12-14 October in Amritsar. Renowned chefs from different countries conducted masterclasses to create delicious mocktail recipes with Coca-Cola, Sprite, Maaza, Schweppes, and juices from Minute Maid portfolio. These innovative mocktails were inspired by both global and Indian culinary traditions, providing the ideal food pairing choices to delectable dishes across cuisines.

During the Summit, Coca-Cola also highlighted its ‘Fruit Circular Economy’ (FCE) initiatives, which aims at creating a value chain from grove to glass by creating a virtuous cycle of sustainable agriculture, enhanced fruit processing, demand generation of packaged fruit-based beverages and providing a forward linkage to the Indian farmers. The efforts are focused on improving the overall fruit availability, increasing farm productivity as well as building fruit processing capacity in the country, thereby helping farmers improve their incomes.

Srideep Kesavan, Director – Juices, Coca-Cola India, said, “Coca-Cola India is accelerating its strategic evolution to become a total beverage company by offering consumer wide beverage choices. In this journey, we have strengthened our foundation by making investments across the expansive beverage portfolio and created new flavors under Minute Maid brand, using fruits grown in India.  We are happy to be the part of the festival and offer consumers a distinct mixology experience which showcases the versatility of our brands.”

To become a part of every occasion in the consumer’s life, Coca-Cola is evolving its portfolio and building a portfolio of ‘consumer-centric brands.’ The strategic expansion of the product portfolio including hyper localization of the beverages demonstrates the company’s efforts to develop innovative products to meet the changing consumer tastes and preferences.

Over the last one year, the Company has launched several new juice-based beverages that are made from Indian fruits. These include Minute Maid Mosambi, Minute Maid Santra, Maaza Gold, Maaza Refresh, Minute Maid Smoothie, and variants of Minute Maid that now contain Indian fruits. Many more products made from Indian fruits are currently in the pipeline.

Signature Mocktails created during the mixology session:

 

Particulars	Signature Mocktail	Ingredients
MINUTE MAID 100 %
Apple	Apple Gingerale Cider	Apple juice, Gingerale , Lime , Ginger Slices , Ice
Anaar	Kala Khatta	Anaar juice, Kala Namak , Chat Masala , Lime Juice
Santra	Chilly Orange Cooler	Orange juice, Tabasco Sauce , Paprika rimmed glass , Lime juice
MINUTE MAID NECTAR
Tomato	Kasundi Mary	Tomato juice, lime juice, kasundi / Mustard Sauce, Salt, Coriander
Litchi	Litchi Rose Sherbet	Litchi Juice, Rose Syrup, Ice , Rose petals
MINUTE MAID PULPY
Pulpy Mosambi	Amritsar Juice Corner	Mosambi Juice, Kala Namak , Chat Masala
MAAZA
Maaza Gold	Mango Mint Slush	Maaza Gold, Fresh Mint Leaves, Lime juice , Ice , Blended
COCA-COLA & SPRITE
Coca-Cola	Masala Coke	Coke / Diet / Zero Coke, Chat Masala , Kala Namak , Lime Juice
Sprite	Mojitos	Sprite, Lime juice , Mint leaves , Lime / Orange / Pineapple / Cranberry  Juices / Fresh
SCHWEPPES
Tonic Water	Sandalwood Tonic	Tonic water, Sandalwood Syrup