Celebrating love on the day gold is celebrated, the #lnvestInLove campaign by BlueStone showcases the precious investment we make in our lives for our loved ones which can re-ignite the spark in relationships by bringing one closer to the other.

As tradition remarks’, making an investment on Akshaya Tritiya is known to be sacred, it brings abundance and love to in life and relationships, making it stronger by allowing it to grow and prosper through the most trying times.

The ad film portrays a young urban couple who steal small moments out of their busy schedules to appreciate one another. The husband gifts the wife a beautiful Kuber Yantra pendent from BlueStone signifying how loving gestures can go a long way in keeping the romance alive.

Talking about the ad film, Srinivas. S, Chief Marketing Officer, says “Modern, cosmopolitan husbands are quickly finding out that Akshaya Tritiya is no longer an expensive chore. They are beginning to discover the value of what Audrey Hepburn is credited with saying, “They say love is the best investment; the more you give, the more you get in return”.  He further added, “And the Kuber Yantra collection from Bluestone.com gives a great opportunity to invest in love and renewing the romance in their lives while staying culturally relevant.”

“Bluestone has always interventions of real love between couples who are friends first in a marriage of equals. Akshaya Tritiya is all about investments and it being the best time for it. What better thing to invest than in love?” added, Anil Thomas, creative director, The Thinking Machine India Asia.