Mumbai: The Indian School of Business (ISB Executive Education) has announced the fourth cohort of its Digital Marketing Analytics (DMA) Programme with Eruditus, the global leader in making high-quality education accessible and affordable to individuals, companies, and governments worldwide. This individual programme will start on February 14, 2022 and will run for 12 weeks.

The ISB teaching faculty comprising Professor Siddharth S. Singh, Associate Professor of Marketing, Professor Madhu Vishwanathan, Research Director – IIDS, Marketing and Professor Kiran Pedada, Assistant Professor, Marketing have already taught over 824 students across 3 batches since the programme was launched in April 2021.

According to a Goldman Sachs report, the digital marketing scope in India will be worth US $ 160 billion by 2025. As per Hootsuite 2021, 44.8% internet users turn to social media for brand information. This signifies the importance of digital media in today’s online business environment.

The Digital Marketing Analytics programme is ideal for mid to senior level professionals with work experience in the range of 5-15 years, who may not have any formal management education or may have MBA/PGDM degrees without marketing as a specialization. As digital marketing is an exponentially growing field, this programme can also aid entrepreneurs who want to understand the full potential of digital marketing.

Commenting on the programme, Mohan Kannegal, CEO, India and APAC, Emeritus, said, “The internet footprint in India has grown exponentially in the last few years and, with technological driven advancements, corporates are now leveraging digital marketing to build and manage their brand image, reach wider audiences, and therefore need a real-time analysis of their products/services. With traditional marketing undergoing a dramatic shift, organizations are looking for a marked transformation in digital marketing. This asynchronous programme will enable learners to gain skills to match the current industry demands for successful marketing analytics.”
The Digital Marketing Analytics programme integrates aspects of Digital Marketing with Analytics and would help professionals make optimizations and recommendations across campaigns. Upon successful completion of the programme, participants will be a part of the ISB Executive Network and they can upgrade to ISB Executive Alumni Group with 100+ learning hours.