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  • Isthara, India’s leading multi-brand diner, ventures into Gujarat as part of its nationwide expansion

    Published on February 28, 2024

     Delhi: Isthara, India’s largest multi-brand diner, announced the inauguration of its new Multi-Brand Diner in Bharuch, Gujarat, marking its grand entry into the Gujarat market. The launch marks the 50th multi-brand diner operated by Isthara across the country, reflecting the brand’s plans for nationwide expansion in the coming year.

    Founded in 2017 by Gilbert James and Krishna Kumar Vijayan, Isthara has swiftly ascended to prominence in the hospitality industry. Serving as both a technology aggregator and partner to a diverse range of brands, Isthara has facilitated its partnered restaurants with prime real estate in strategic locations, allowing them to access a broad customer base in high-traffic areas.

    Today, Isthara’s multi-brand diner is operational in over 13 states. The unveiling of their 50th multi-brand diner signifies yet another stride toward achieving its target of launching 75 food courts by the first quarter of 2024.

    In India’s diverse market, multi-brand diners provide a wide range of cuisines, promoting inclusivity and culinary exploration. This strategy not only boosts customer satisfaction but also celebrates India’s rich culinary heritage for a distinctive dining experience.

    Placing technology at the core of its business operations, Isthara has supported brands in enhancing logistical and safety operations through tech tools, streamlining functions such as food processing, preparation, and customer billing.

    Speaking about the milestone, Vijayan Krishna Kumar, CEO and Co-founder at Isthara stated, “We take immense pride in inaugurating our 50th multi-brand diner in Bharuch, Gujarat. This milestone reflects Isthara’s enduring commitment to excellence and our unwavering dedication to customer satisfaction. As we continue expanding our presence nationwide, our focus remains on delivering exceptional service, embracing technological advancements, and fostering meaningful partnerships with our vendors. The Rudrakash Food Court in Bharuch exemplifies our dedication to providing patrons with a seamless dining experience characterized by quality, convenience, and operational efficiency. We are grateful for the trust and support of our patrons and partners, and we look forward to continuing our journey of culinary innovation and excellence.”

    In addition to its culinary delights, the multi-brand diner adheres to the highest standards of cleanliness and sanitation. Equipped with state-of-the-art facilities, including an advanced POS billing system and round-the-clock support from experienced staff, patrons can expect nothing short of excellence at every turn. With the launch of its 50th multi-brand diner, Isthara reaffirms its position as a trailblazer in the hospitality industry, setting new benchmarks for quality and innovation.


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