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Published on March 17, 2011
Mumbai: After the successful launch of its stores in Delhi and Hyderabad, luxury Italian Sportswear brand Paul&Shark launched its store in Mumbai. Paul&Shark has entered India through an equal joint venture with Reliance Brands Ltd – a part of the Reliance Industries.
Paul&Shark is a lifestyle sportswear brand distinguished by the unmistakable “shark logo”. This distinctive insignia has over the years become synonymous with freedom, casual elegance and comfort around the world. The Paul&Shark consumer is sporty, well off, travels for business or for pleasure and plays at least a couple of sports but above all he loves the weekend and relaxing outdoors.
The Paul&Shark store at the ground level at Palladium, Mumbai offers the Indian consumers a complete menswear collection that can be worn in diverse social occasions like workplace, holiday, leisure time and traveling. The summer collection includes a bright and colorful selection of casual and elegant shirts and polos, top performing knits and sweaters, lightweight and technical outerwear, trousers, accessories and footwear.
Designed by the Paul&Shark Creative Team, the store implements a balanced distribution of space in an environment characterized by extremely elegant and sophisticated design yet functional in line with the contemporary standards.
“I have always been very confident about the connect of the Paul&Shark brand DNA and the appeal of its elegant and casual luxury merchandise to the aspirational Indian consumer”, said Mr. Andrea Dini, Owner & CEO, Paul&Shark. “Our first few months of performance at our Delhi and Hyderabad stores have more than reinforced this confidence and it is thus with heightened expectations that we enter the Mumbai market” he added.
Commenting on the launch Mr. Darshan Mehta, President & CEO, Reliance Brands Ltd, said “The Paul&Shark brand at Palladium in Mumbai is a natural fit. We expect nothing but the best in terms of the store experience for the customer and store performance for our partnership.”
Born in the 70’s as a yachting brand, the Paul&Shark trademark has expanded over the years to include other sports such as golf and skiing as well as clothing that is not strictly sportswear. Paul&Shark today is a complete luxury sportswear brand offering a wide and versatile collection for men, ladies and cadets and beloved by consumers worldwide who still appreciate the ‘Made in Italy’ value.”
Currently Paul&Shark has over 200 points of sale in important cities and fashion capitals across the world like Milan, New York, Rome, Dubai, Paris, Vienna, Moscow, Beirut, Buenos Aires, Singapore, Shanghai, Seoul retailed through boutiques, shop in shops and department stores.
Paul&Shark store is located at Palladium, High Street Phoenix, Mumbai. Tel: 022 66730693/94.The store is open from 11.00 a.m. to 9.00 p.m.
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