BOCA RATON – The leading international, multi-lingual public relations firm TransMedia Group welcomes Italian Public Affairs Professional Nunzio Panzarella as PR Director for Italy. Panzarella will be responsible for assisting TransMedia Group’s Italian clients and in the expansion of TransMedia’s Italian branch (www.transmediaitaly.com) in Italy.
“Italy often plays a major role in our PR strategy for our international clients for which Nunzio will be a major help in generating media exposure, especially in the areas of fashion, food and entertainment as we’ve helped Alfredo Versace and many others establish their brands worldwide,” said TransMedia Group CEO Tom Madden.
“Nunzio and his highly-capable team in Italy will truly be a great asset to our global operations on behalf of our international clients,” said Adrienne Mazzone, president of TransMedia Group.
“I am truly honored,” said Nunzio Panzarella, “to serve one of America’s leading public relations agencies, contributing to the consolidation and success of its Italian operations.
“Italy is one of the most developed economies in Europe and is linked to the United States by a long-standing and well-established friendship. It is my conviction that between Italy and the United States it is possible to create value in both directions, so we are already at work on the launch of a portfolio of specific services that will enable Italian companies that produce Made In Italy (fashion, food, wines, luxury and any other exportable goods) to penetrate the American market and at the same time also give American companies the opportunity to easily conduct public relations and public affairs operations in Italy through our channels.“
Since 1981, TransMedia’s international PR and social media marketing campaigns have made products and services, companies and entrepreneurs widely known and respected as well as rich and famous. In addition to their full staff, part time staff, they run an internship program through many educational institutes across the US and International where students and recent grads excel from the hands on experience they offer.
A young professional specializing in Communication & Public Affairs, Panzarella graduated in law from LUMSA Catholic University in Rome and specialized in Sales Management, Marketing & Digital Communication at the Publitalia ’90 Business School in Milan. He has worked with important regional bodies such as the Sicilian government and the Regional Assembly of Sicily, and also worked for leading companies as an advisor, for which he has handled important corporate clients. He is a columnist and contributor to several Italian newspapers, and author of several pamphlets and scholarly articles. He has also been a university lecturer, in the field of open innovation at the University of Palermo, at the faculty of management engineering. He has also lived for long periods outside Italy, particularly in France and Scotland. He speaks English, French and Italian. Passionate about politics and history, in his spare time he plays tennis and reads books.