Hyderabad: ‘Jamaa’, a dairy culture (lactic acid bacteria) launched in Andhra Pradesh market. It facilitates the making of high quality dahi (Yoghurt). One pack of ‘Jamaa’ can ferment 20 litres of milk into dahi. It is natural and vegetarian. Dahi made from “Jamaa” has good shelf life under refrigeration and less post-acidification(sourness). The texture of dahi is firm and has clean flavour and taste. The product strictly adheres to the IDF (International Dairy Federation) standard and approved by all the necessary government bodies.

‘Jamaa’ is available in a box containing 50 sachets for 20 ltrs milk to be used by micro- dairies, cafeteria, canteen, hotels etc.

It is a product that helps empower the micro-dairies across India says Tansukh Jain, Managing Director of CHR Hansen.

CHR Hansen India is a100% subsidiary of Chr. Hansen A/S, Denmark. It has long history and a strong market position witin bacteria cultures and enzymes for dairy. CHR.Hansen India has been providing dairy cultures for fermented milk products like Dahi, Lassi, Chass, mainly in cooperation with large industrial dairies.

Chr. Hansen India has been providing cultures for the local yoghurt, ”Dahi,” for several years, mainly in cooperation with large industrial dairies. Now the local team has taken the first steps to target family-managed micro-dairies and retailers all over India, starting with a pilot project in the Mumbai region with a potential of more than 9,000 outlets.

Micro-dairies and households produce approx. 85-90% of the Dahi consumed in India. It is a complex market characterized by ignorance of modern technology such as DVS® cultures, combined with poor transportation and energy infrastructure. Now the Indian team has taken the first step to target family managed micro- dairies all over India to empower them with the latest technology in dahi making.

Traditionally in India, Dahi holds cultural symbolism in many Indian homes and is a part of the traditional Indian meal. However, the micro dairy segment has been unaware about the latest technology and process to upgrade their dahi production and quality.

Jamaa is available in all stores across the state of Andhra Pradesh.

In January 2010, Chr. Hansen India launched the “Chr. Hansen Dahi Academy” – a new training program set up to train and certify distributors and retailers in Dahi production with DVS® cultures, with a special focus on handling, storing and using cultures in the recommended way.

For further details you can contact [email protected], visit website www.chr-hansen.com