New Delhi : 5ire, the world’s first sustainable blockchain ecosystem, announced today that Jeff Hoffman, a global entrepreneur from Booking.com, has joined 5ire Network as Strategic Advisor. Hoffman will bring his knowledge and experience to advise the 5ire team on connecting the rapidly adopted 5th-generation blockchain technology with leaders in sectors well-suited to adopting the sustainability-driven solutions 5ire develops.

Before joining 5ire, Hoffman has been part of well-known successful startups, including Priceline.com/Booking.com, uBid.com, and more. In his career, he has been the founder of multiple startups, the CEO of both public and private companies, and he has served as a senior executive in many capacities. With an ever-evolving resume, Hoffman is an award-winning global entrepreneur, proven CEO, worldwide motivational speaker, bestselling author and a Hollywood film producer.

Jeff serves on the boards of companies in the US, Europe, the Middle East, South America, Africa, and Asia. He supports entrepreneurs and small businesses on a worldwide basis. He is the Chairman of the Global Entrepreneurship Network, which works with entrepreneurs in 180 countries. He supports the White House, the State Department, the United Nations, and similar organizations internationally on economic growth initiatives and entrepreneurship programs.

Pratik Gauri, Co-founder and CEO at 5ire, said, “We are thrilled to have Jeff as a strategic partner and advisor to solve sustainability issues, to begin the 5th Industrial Revolution, and supporting the UN’s Sustainable Development Goals. Jeff has been guiding a generation of investors, builders, and creators. His experience of founding and nurturing start-ups will help us to achieve our vision of impacting 1 billion lives and create opportunities in decentralized governance.”

“Jeff is another strategic addition to our team to help 5ire achieve its full potential. We are glad that Jeff and 5ire share our primary vision of sustainability that empowers everyone to benefit from this new frontier in technology,” said Prateek Dwivedi, Co-founder, and CMO at 5ire.

“I think our innovation potential is needed to solve the sustainability issues we face, and I am looking forward to advising 5ire on employing their technology to do just that. I am excited to be advising this young, but visionary and passionate team of talent at 5ire.” Jeff Hoffman said on this announcement.

Sustainable development is fast becoming a global priority, with the United Nations’ Sustainable Development Goals formed in 2017. 5ire technology is built with these social and environmental goals in its fundamental processes. 5ireChain acts as a bridge to facilitate the world’s shift from the 4th industrial revolution, focusing on AI and technological advances, to the 5th industrial revolution, focusing on human-centered design and sustainable development.

5ire is focused on implementing the United Nations 2030 Agenda for Sustainable Development. So much so that 5ire has produced 5ireChain, an innovative blockchain technology with the UN SDGs written into its core. Non-financial factors such as environmental, social, and governance scores are weighted in the 5ireChain ranking protocol, impacting a party’s participation in the 5ire network.

By incorporating sustainability into the network’s base layers with its blockchain technology and rankings, 5ire is building a for-benefits economy with its mission to accelerate the United Nations 2030 Agenda for Sustainable Development.