Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), today announced the launch of its latest athleisure campaign for this season – ‘Take It Outside.’ The campaign showcases Jockey’s latest premium winter collection for men and women, designed to encourage consumers to embrace the outdoors in effortless comfort and trendy styles.
‘Take It Outside’, builds on Jockey’s core promise of comfort & quality and expands it into seasonally relevant outerwear collection that provides solutions for every consumer’s lifestyle needs. The collection is designed for people who move fluidly between home, work, and the outdoors, demanding style without compromising on comfort.
The collection is built for cold mornings, quick coffee runs, airport transits and everything in between; warm without the bulk, and effortless to layer. Every piece is engineered to move with you. It brings together modern fabrics, relaxed silhouettes and functional details that make each style distinctly desirable.
“Comfort has always been central to Jockey, but the way people experience comfort has changed. It is no longer confined to being at home. With ‘Take It Outside,’ we have created a collection that feels as natural on a relaxed morning indoors as it does when you step out to meet friends or travel. It’s made to be lived in, easy to wear & easy to move in, while staying true to the comfort that defines Jockey,” said Nihal Rajan, Chief Marketing Officer, Jockey India. “The campaign reflects how the brand is evolving with changing lifestyle of today’s generation. People want clothing that transitions with them through the day, without effort or overstatement. This collection answers that. It is refined, functional and made for everyday moments.”
Jockey continues to evolve as a brand that celebrates individuality and effortless ease. Built on a foundation of trust and quality, the brand has become a symbol of modern living that values both form and function. As it continues to strengthen its position as a lifestyle brand, the campaign captures the brand’s premium yet approachable philosophy, redefining comfort, both inside and out.
