Mumbai: Skybags – a brand new range of cool, glamorous and youthful travel bags have launched their latest collection in the Indian markets. The unveiling of this stylish and colorful collection was done by Bollywood’s heartthrob John Abraham, who has been roped in as the Brand Ambassador. The association of John Abraham and Skybags blends perfectly with the brands objective of establishing a connect with the urban youth of the country

Skybags are designed for the style conscious young professionals between of 20 – 35 years and are reasonably priced between Rs 1000 – Rs 3000. The entire portfolio boasts of exciting bright colors & unique contemporary designs which are a welcome change from the standard black and blue choices available amongst existing brands in the category.

Commenting on the launch of Skybags, Mr. Dilip Piramal, Chairman, VIP Industries Ltd.,said; “VIP Industries is known for its design and innovations through its product offerings. With the introduction of Skybags, we are once again breaking new ground and setting new benchmarks in the luggage Industry. Skybags is fashioned for the new breed of working professionals which is a budding fashion conscious segment.”

Speaking on the announcement, Mr. Manish Vyas, Vice President – Marketing, VIP Industries said; “The Indian consumer is fast changing and to keep up with their evolving needs, VIP Industries has been constantly diversifying its product line-ups to target newer market segments. Skybags has been launched as an initiative in this direction with John Abraham as its Brand Ambassador, bringing to the forefront its attributes of style and fashionability. John’s attitude, fashion sensibilities and style perfectly mirrors the brands’ attributes, thus making him the apt choice.”

Speaking about the association, John Abraham said; “My endorsement of Skybags comes naturally because of the seamless ease in which this trendy product fits into my lifestyle Skybags has everything I would like my bag to be. Skybags has become my secret stylish travel partner that accompanies me on all my outdoor trips. I feel privileged to be associated with Skybags, as the aspect of style which Skybags is bringing into travel, is new in this category.”