APN News

  • Monday, January, 2022| Today's Market | Current Time: 12:19:20
  • The duo has created an energizing musicvideoto get the Indian audience grooving, through an Instagram Reel Challengewith a Johnnie Walker Twist

    The most trendingface of Indie music, Ritviz, and internet sensation, Lisa Mishra,mix Johnnie Walker’s latest signature highball kickstarting a Red and Ginger Reel Challenge. Stirring up the latest trend on Instagram, the duo haspartnered with the brand to create anupbeat trackdebuting Johnnie Walker’s new bespoke highball serve – Red andGinger.

    Bringing this refreshingserve to the forefront, the short video showcases Lisa and Ritvizmixing theRed and Ginger Highball to the new bespoke track while doing a peppy hook step.The quick three step recipe plays into the trend of re-creation that provides a visual and audio treat for the viewers.Taking it to their Instagram, the artists have shared the detailed recipe of the concoction while calling out to their followers to post their own rendition of the hook step while recreating the bespoke Highball. Just stir up these three ingredients to build a Johnnie Walker Red and Ginger for yourself– Lots of ice, Johnnie Walker Red Label scotch whisky, topped with Ginger Ale, an orange peel, and a gentle spirits of cinnamon infusion atomizer.

    Commenting on the association, Lisa Mishrasaid, “I’m thrilled to be collaborating with Johnnie Walker to come up with this cool Red and Ginger Reel challenge with Ritviz. Together, we’ve created a soundtrack that has been brought alive in the reel, showcasing the super refreshing Red and Ginger highball. We really enjoyed creating this track and hope audiences hop onto the create the reel as well!” .”

    Highlighting the taste profile of the new serves, Yangdup Lama, Partner, Drinks India Company says, “A Highball for every vibe, the Red and Ginger serve by Johnnie Walker plays with different notes of spice – ginger, lemon and cinnamon, that heightens the key flavour notes of the Johnnie Walker Red Label. A refreshing citrus in the first sip followed by fresh apple and cinnamon fireworks in the second, concluded with a subtle zing of ginger.This highball serve is a remarkable way to come together and vibe in the after-hours.”

    Shweta Jain, Chief Business Development Officer: Luxury, Reserve & Craft – India & South Asia, Diageo India says, “Johnnie Walker has always been emotionally resonant with the contemporary culture & sentiment. In uncertain times like these, it is the perfect time for us to bring back our afterhours vibe and move forward. The Red&Ginger is the new bespoke serve launched by the brand that reimagines the times and all those occasions we have been missing. Curated by Yangdup Lama, our bespoke serve is a culture forward highball cocktail that will be a bar-call at all trend-leading bars across markets. Bringing together music sensations such as Ritviz and Lisa to create a soundtrack that adds a whole new dynamic to this serve is a step to bring the brand closer to the consumer and breathe back life into the after-hour culture in India.”

    Johnnie Walker Red & Ginger

    INGREDIENTS:

    • 50 ml Johnnie Walker Red Label      
    • 150 ml Ginger Ale                                  
    • 1 Pc Stamped Orange Peel                
    • Cinnamon Infusion Atomizer                

    RECIPE:

    • Ice in tall glass, add whisky, stir. Add mixer, stir. Twist the orange peel on top of the drink
    • Take the cinnamon infusion, spraytwice (2 inches away) on top of your drink
    • Garnish with the orange peel & cinnamon stick