NATIONAL (By Sachin Murdeshwar):  The award-winning success of Jumeirah Living Marina Gate, at Dubai Marina has paved it’s way for Jumeirah Group to once again partner with Select Group in bringing the renowned hospitality and service experience of Jumeirah Living™ branded residences to Business Bay, as the flagship of the master community development – Peninsula.

Combining the hospitality, comfort and originality that the world has come to expect from Jumeirah Hotels and Resorts, with Select Group’s commitment to delivering new benchmarks in the art of living, Jumeirah Living Residences Business Bay is set to be the most sought after branded residence in the city.

Jumeirah Living Residences Business Bay will be the flagship of the Peninsula master community development when it opens in Q4 2025.

Towering luxury
Bringing luxury hospitality service to its private residents, the 35-storey tower will include 82 premium branded residences, including two, three, four and five-bedroom units, along with a unique full-floor five-bedroom penthouse located on the top floor.

The development will feature a selection of two luxurious swimming pools with sweeping waterfront views, a decadent jacuzzi spa and steam room and a state-of-the-art gymnasium.

Comprehensive services Residents will also be able to access a range of deluxe branded facilities and services, including concierge services, a residents’ lounge, a guest relations team, an onsite residential manager, security, housekeeping and valet services, as well as a teenager lounge with gaming facilities and a co-studying area to ensure that millennial residents are also catered for.

Inspired by the maritime lifestyle and nautical elements of the location, the tower’s design combines art and architecture, set against the backdrop of the Dubai Canal. Architecturally led by Killa Design, the new downtown property follows on from the existing Jumeirah Living Marina Gate, Dubai Marina.

As the first community-focused ‘home-away-from-home’ waterfront development in Business Bay, Peninsula presents a selection of six premium residential towers, waterfront podiums and commercial units. With an active and social lifestyle at its core, Peninsula will feature a variety of lifestyle and sporting facilities, from tennis and Padel courts to running tracks and a skate park, along with family play areas. Taking centre stage of the social scene at Peninsula is the plaza, an avenue showcasing global delicacies and retail outlets, catering to all the needs and wants of residents.

Key enhancements at Jumeirah properties in Dubai include the current renovation of the beachfront at Jumeirah Beach Hotel, designed to deliver a unique lifestyle destination in Dubai with access to the very best leisure, health, and wellness facilities, and the full refurbishment of its ultra-exclusive Malakiya Villas at Jumeirah Dar Al Masyaf to impress the most discerning guests.

Jumeirah Hotels and Resorts also shared information about the upcoming Jumeirah Marsa Al Arab, Dubai, due to open in late 2023. This new property will lead a new generation of Jumeirah Group’s ultra-luxury portfolio. The new property designed as a futuristic superyacht will complete Jumeirah’s oceanic trilogy. 

Over it’s joint venture with Select Group ALEXANDER LEE, CHIEF COMMERCIAL OFFICER, JUMEIRAH GROUP commented: “We are delighted to be bringing our renowned brand experience to a new location in the heart of downtown Dubai, and to continue our ongoing partnership with Select Group. Our Jumeirah Living serviced hotel residences at Marina Gate have proven highly popular since opening in 2020, where we have seen a rise in global travellers in search of that ‘home-away-from-home’. We are entering a new dynamic of hospitality where guests are no longer simply a holiday maker, business traveller, or staycationer, they are now often all three rolled into one, looking for greater immersion in the local community.

“I have no doubt that together with Select Group, we are creating a product that raises the bar for residences in Dubai and beyond, challenging even those of world class cities. From its prime location, stand-out architecture, its impressive interior finishes, and a genuine focus on high-end living through the design of grand spaces, we are excited to continue to delight residents through luxury design and our personalised service for effortless living.”

Select Group CEO Rahail Aslam added: “With the award-winning success of Jumeirah Living Marina Gate and our continuous efforts to deliver the best-in-class developments, we are certain that this fruitful partnership with Jumeirah Group will bring a unique value proposition to the Peninsula master development.”