Chennai, Tamil Nadu, India–K.M. Speciality Hospital, a popular healthcare delivery system in Chennai, has launched a fertility centre `Bloom’ at the hospital premises in R.K. Shanmugam Salai, K.K. Nagar, for catering to all those who are in need of assisted reproductive services.

The centre was inaugurated recently (26 Sep. 2010) by Dr. Asha Rao, a senior reproductive healthcare professional from Rao Hospital, Coimbatore. Dr. Pandian, Senior Consultant in Reproductive Medicine at Chettinad Health City was the Chief Guest.

K.M. Speciality Hospital, with a proven track record of three decades in health care services, has launched the fertility centre on realizing the growing demand for assisted reproductive services.

With the state-of-the-art infrastructure, the centre houses technologically advanced equipments for carrying out a 360 degree Fertility Programme. The equipments are internationally prescribed ones, suitable to handle varied cases with specific demands enabling better results.

Bloom provides all Assisted Reproductive Services including IUI (Intra Uterine Insemination), IVF (In-vitro Fertilization), ICSI (Intra Cytoplasmic Sperm Injection), Semen Banking, Surrogacy, Embryo / Oocyte Freezing and Sperm Donation.

Reproductive medicine experts of the centre, supported by specialists including Gynaecologists and Obstetricians, attend to the patients with personalized care and uncompromised attention to detail.

Dispelling the myth that reproductive care is too complex and not easily accessible, the doctors well-trained in the field, put the patients through technically and medically sound screening methods as per international guidelines for evaluating whether a couple really needs assisted reproductive service and if so, what kind of appropriate service should be given.

Besides screening, the centre provides extensive counseling in a never-before scale. This includes Family Counseling as well as Sexual Counseling programs, which are vital parts of assisted reproductive services.

Bloom Fertility Centre is located at No. 453 / 454, R.K. Shanmugam Salai, K.K. Nagar, Chennai. Ph: 4353 0444.

“Bloom’s mission is to enable the joy of parenthood in every family” says Dr. Kavitha Gautham, the Director of K.M. Speciality and the Head of the Fertility Centre. Dr. Kavitha Gautham, MD OG, is a young, dynamic reproductive care expert.

“The key differentiator of Bloom is the understanding that reproductive care does not have to be too complex, as it is perceived to be. It is quite a niche segment defined by lack of awareness among the couples who are in need of such services. At Bloom, this factor is addressed first and elaborate screening is done to ensure that the couple is indeed in need of assisted reproductive services. This approach is going to save a lot of money, time and energy of the patients,” adds Dr. Kavitha Gautham.

“We have created an infrastructure which is inspired by compassion and care, beyond just machines and medicine. With a team of young, motivated and dedicated experts, Bloom is all set to become one of the finest reproductive endocrine care providing centres in the city and the country,” she remarks.