Hyderabad: After the successful launch of its store in Hyderabad,   The Rs. 3500Cr Kalyan Jewellers today announced the opening of its 15000 square foot store in MG Road, Vijayawada, its second store in AP and the 26th store in India.  Kalyan Jewellers said it will add 12 more Kalyan Brand store in India in Year 2011.

The 26th store follows Kalyan Jewellers store in Hyderabad, Andhra Pradesh few months ago that made a record sales on the inaugural day. Today Kalyan Jewellers store in Hyderabad average Rs. 26 crores sales per month and touched sales of Rs. 150 crore already. Creating jewelry since for 50 years Kalyan Group has designed and manufactured timeless jewelry collections for the jeweler savvy consumers in 25 locations across the country including Hyderabad.

Making the announcement T.S. Kalyanaraman, Chairman of Kalyan Jewellers said “Our brand loyalty has been increasing multifold since the launch of our first store in India. We believe people visit our store because we are able to respond to customer taste and give a complete jewellery shopping experience for the entire family. As our customer family grows our confidence to invest and add new stores are also gaining strength. Today we are 26 and we are gearing up to add another 12 in Year 2011 across major cities in India.”

We find in India, as the economy and the investment appetite is growing, the demand for luxury gold ornaments and for gold increased. We are confident that its newly opened outlet in Vijayawada , Andhra Pradesh will help expand our brand loyalty in the region.T.S. Kalyanaraman Chairman of Kalyan Jewellers added.

Kalyan Jewellers designers have designed several exclusive and exceptional pieces. It has range of brands that suit every individual in a family like Sankalp – wedding jewellery, Floret – Flower based designs, Tamas – Colour based designs, Bloom – Kids Jewellery, Rang – Precious stones jewellery and Eterna – Traditional Jewellery. We also got six sub brands for diamonds named – Anokhi – uncut diamonds, Sakshi – Diamond studed mangalsutra, Bliss – duo bands for couples, Amore – diamonds for youth, White Mistry – Platinum with diamonds and Antara – Bridal diamond wear.

Kalyan has been at the forefront of pioneering efforts to educate the public of cheating and malpractices in gold quality and pricing through their campaign ‘Fight Against Impure Gold” Kalyan Like its entire showroom across cities in India this showroom Vijayawada store will offer BIS hallmarked gold, silver and platinum brands including protective shield or the Rate Tag which clearly specifies the VA (making charges and wastage) of the product that a consumer will buy at its store.

In the past few years Kalyan had initiated a few steps which have really revolutionised the gold retail trade. The first step among this was when Kalyan launched the first ever full-fledged customer loyalty programme in Jewellery retailing. This initiative, called the ‘Kalyan Gold Card’ offers anyone who buys once in Kalyan a lifetime of benefits. Kalyan Jewellery Brand is endorsed by hugely successful film stars, Akkineni Nagarjuja in Andhra Pradesh,Shivanna for Karnataka, Dileep in Kerala, Prabhu in Tamil Nadu and Sushmita sen for the Products.