Mumbai : Keeping in mind the Indian eating habit preference to enjoy food with their hands rather than spoon, fork and knife, leading global hygiene company SCA has launched Tempo Smart Foodie Campaign at the hand of Bollywood actress Karishma Kapoor.

As part of the campaign, the famed Dabbawallas of Mumbai will reach out with Tempo tissues and hand sanitisers to all their smart dabba food eating customers.

On the launch, Cecilia Edebo – Vice President Consumer Goods SCA India commented, “Promoting good hygiene in sync with the  local Indian eating habits , SCA brings a smart way to enjoy food any time and anywhere to the Indian market.”

As part of the campaign, Tempo also conducted the Be a Smart Foodie Activity wherein participants were asked to select their favourite food dishes and images of the same were put up on the SMART FOODIE Wall. Winners were awarded Tempo gift hampers by the actress Karishma Kapoor!

The gorgeous Karishma Kapoor, who launched the campaign, commented, “I am happy and elated to launch the “Tempo  Smart Foodie campaign” with our city’s dabbawallas. This campaign will reach out to all the smart foodies who enjoy their dabba every afternoon! Tempo Hand sanitizers and tissues use kijiye, Kyon ki dabba khaane ka asli mazaa toh haath se hi hai!!”

With this campaign Tempo aims to reach out to all food lovers and be a companion to each of them while they enjoy their favourite Indian food with their hands!

SCA is a leading global hygiene and forest products company. The Group develops and produces sustainable personal care, tissue and forest products. SCA launched its iconic Tempo brand in India last year, offering a wide range of hand hygiene solution.

With the tissue market in India being at a very nascent stage SCA has the ambition to shape and lead the hygiene market with its premium quality of tissue combined with local insights based on Indian food culture..SCA will invest extensively in making its Tempo products available to Indian consumers at the right time at the right place.

Source: Lokesh Shastri