Chennai : KeyPoint Technologies a pioneer in developing innovative user-interface products targeting a wide range of mobile and connected platforms unveiled a new logo for its flagship product Adaptxt. In order to connect with KPT’s large user base of youngsters, company has introduced a new logo which defines the flexibility and versatility of the product.  The new base line also conveys what Adaptxt represents – “Effortless Communication”.

“With the changing profile of our Gen Y users, we thought of creating a mascot that would be alive, lovable and above all synergistic with Adaptxt’s core brand values”, said Mr. Sumit Goswami, CEO – KeyPoint Technologies. He further added, “We plan to bring about a connection between the new logo and our loyal users in creating a close relationship with the target audience.”

The idea behind Adaptxt’s new logo is to symbolically represent the brand’s personality and character. Its concept is based on the product features representing “Simplicity, Ease and Adaptability”.  The company is at par with its competitors by accomplishing an impressive number of 300 thousand downloads across 55 different languages. With the advancements in texting and inputting solutions, it has become imperative for the company to spell out its niche areas of specialization, which is represented through its logo.

Sumit Goswami points out that, “The baseline “Effortless Communication” embodies the simple and easy features of Adaptxt. The text input solutions leverages its linguistics capabilities and artificial intelligence to offer a fluid and enriched experience. It assists the user to focus on communication rather than the text inputting process itself.”