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  • Khadi makes waves in the fashion industry’at Tassel Fashion & Lifestyle Awards 2019

    Published on June 4, 2019

    by Sachin Murdeshwar

    Mumbai : Taking ahead Prime Minister’s call ‘Khadi for Nation, ‘Khadi for fashion’ and ‘Khadi for Economic Transformation’, Khadi and Village Industries Commission once again tied up as a co-sponsor with ‘Tassel Fashion & Lifestyle Awards 2019’- a prestigious award ceremony, that is dedicated to felicitating industry stalwarts for their achievements & contributors and also encourages young talent in fashion industry.

    In the last 5 years, the craze for Khadi – especially among youth – has multiplied and to connect to the youth of today, KVIC participated in Fashion Show on Khadi organised by Ishan Education in Tassel Fashion & Lifestyle Awards-2019 in ‘The Lalit’,Sahar Airport Road, Andheri, Mumbai.

    Khadi as a style statement sees a lot of the designs being aimed at the youngsters. They strongly recommend that the youth should consider wearing it as a daily wear. “Khadi is so versatile that youngsters can wear it as top, shirts and dresses in their day-today life. Besides, what makes it perfect as a daily wear is that it can also be worn in all seasons-it gives you warmth in winters and keeps you cool in summers,”

    Indian fashion designers today are realising the potential & versatility of Khadi. They are working on the emancipation of Khadi, hand-in-hand with the government, and are redefining of khadi as a new-age symbol of fashion by life style.

    In the show, Fashion students of Ishan Foundation showcased sequences about 20 ensembles in khadi fabrics. KVIC also displayed a stall of its handspun, hand-woven ethicKhadi and Village Industries products.

    Khadi and Village Industries Commission (KVIC) has been entrusted with the noble cause of providing sustainable employment opportunities to millions of traditional artisans and entrepreneurs in the rural areas of the country including hill, border and difficult areas. KVIC has been also collaborating with fashion designers both national & international and organising fashion shows at prominent fashion events.

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